This event marks a significant strategic step forward in the brand’s development, and a strong statement of pride in the country’s rich cultural and agricultural heritage.
THE NEW LOGO OF THE VIETNAM COFFEE BRAND IS SYMBOLIC AND MEANINGFUL
With a vision to become a national brand, Vietnam Coffee continues its journey of reaching out to the world, offering wonderful experiences and spreading the passion for coffee to everyone.
Each product of Vietnam Coffee conveys a message of Vietnamese pride, carrying the essence and soul of the Vietnamese people, and has gained wide support and love. The brand is committed to maintaining authenticity and staying true to its cultural heritage.
The new logo of the Vietnam Coffee brand is deeply symbolic:
The Red Star: An eternal symbol of Vietnam, shining at the top of the logo, represents a declaration of the nation’s strength, unity, and aspiration to reach beyond international borders.
Green: Represents the lush forests and high mountains of the Central Highlands, the birthplace of exquisite coffee beans. This color creates a harmonious whole, reflecting the natural essence and origin of the product.
Bold Font: The strong design showcases the resolute will of the Vietnamese people while also incorporating a soft touch, reflecting a compassionate spirit and community connection.
Red Ribbon: Symbolizes the lifeblood of the nation, carrying the message of “Vietnamese Coffee Star,” affirming the esteemed position of coffee in the hearts of the people. The ribbon is not just a design element but also symbolizes connection and deep pride in the homegrown product.
Through its modern and approachable design, Vietnam Coffee aims to convey a message of superior product quality while asserting its position as a shining star in the global coffee industry.
Mr. Dang Hong Tuan, CEO of the Vietnam Coffee Corporation, shared, “We are proud to introduce this new identity system, not only to enhance our brand value but also to spread national pride. We affirm that every Vietnam Coffee product carries stories of our country, people, and culture.”
The new Vietnam Coffee identity system will be widely applied and continuously updated across the entire system of the Vietnam Coffee Corporation, from its website, online sales channels, retail stores, cafes, product packaging, and all customer touchpoints, starting from the National Day on September 2nd, 2024.
EFFORTS TO ENHANCE THE POSITION OF VIETNAMESE COFFEE
After decades of development, the Vietnamese coffee industry has transformed. From being known for exporting raw coffee, businesses have started building the Vietnam Coffee brand, offering processed products. Consumers worldwide have enjoyed cups of fully “Made in Vietnam” coffee. With the trend of openness and integration, establishing a position on the international stage is not easy for Vietnamese brands.
We mainly export raw products, so the added value is not high. Vietnam is the second-largest coffee exporter in the world, but the value of Vietnamese coffee is only ranked 10th. This is because we mainly export raw products, and Vietnamese coffee is mixed with coffee from other countries for processing, so global customers are unaware of Vietnamese coffee.
With the strength of owning the largest coffee growing area in Vietnam (over 40,000 hectares), the Vietnam Coffee Corporation has been applying controlled farming, harvesting, and processing procedures, ensuring consistent quality and clear traceability for each product.
The Vietnam Coffee Corporation owns modern production lines and advanced preservation technology, creating high-quality products that meet reputable domestic and international standards. As a result, coffee products have been well-received by domestic consumers and customers in over 40 countries and territories worldwide, including Germany, the USA, Italy, Belgium, France, Spain, Russia, Canada, Mexico, China, Japan, Algeria, and more.
As the leading unit in the Vietnamese coffee industry, with an annual production of over 33,000 tons of coffee, the Vietnam Coffee Corporation has a broad and closed ecosystem, including a coffee farm system, a coffee bean production factory, a deep-processed coffee production factory, and a commercial business system.
With a commitment to sustainable development, the Vietnam Coffee Corporation will continue to maintain and improve quality standards while increasing support for farmers in coffee cultivation and processing. Through relentless efforts, the Vietnam Coffee Corporation is determined to make Vietnam Coffee one of the top choices for consumers at home and abroad.
Vietnam Coffee Corporation (VINACAFE)
Phone: 1900 1982
Email: [email protected]
Website: www.vinacafe.com.vn
Vietnam Coffee – The Star of Vietnamese Coffee!
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