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Danny Green Brings a Breath of Freshness to the Iconic Ngã 6 Phù Đổng Intersection

Passersby at the Ngã 6 Phù Đổng intersection were recently surprised to see that the famous lot at the corner of Lý Tự Trọng and Phạm Hồng Thái streets had been transformed into a lush oasis of organic produce and healthy treats, branded as Danny Green.

This lot has historically been a coveted spot for F&B brands such as Phúc Long, Soya Garden, Phindeli, and most recently, the luggage retailer, Mia. The shift towards organic produce and healthy snacks is a notable departure from the previous tenants and has sparked curiosity among locals.

According to Báo Người Lao Động, the ground floor now boasts a diverse range of farm-fresh produce, including vegetables, beans, melons, rice, and even processed foods like canned melon juice, snacks, and mooncakes. There’s also a beverage counter serving up refreshing drinks.

Ascending to the first floor, guests are treated to a “million-dollar view” of the bustling Ngã 6 Phù Đổng roundabout, surrounded by prominent brands such as Starbucks, Katinat, Con Cưng, Amazon Café, and Satra Foods. It’s the perfect spot to enjoy a drink and take in the vibrant cityscape.

Beverage prices range from 45,000 to 85,000 VND, but the place isn’t exactly bustling with customers yet. Real estate experts speculate that the lot spans approximately 140 square meters across two floors, with a distinctive ship-like shape. While the pavement along Lý Tự Trọng street is spacious enough for parking, the monthly rent is a steep 700-750 million VND.

The decision of an agricultural produce brand to lease this expensive lot has raised eyebrows, as agricultural produce typically yields lower profit margins. However, only time will tell if this bold move will pay off for Danny Green.

F&B expert, Mr. Đỗ Duy Thanh, Director of FnB Director – Horeca Business School, weighs in on the high rental cost, stating that committing to a monthly rent of 700-750 million VND is no small feat. He adds that such a decision should be backed by a long-term business expansion strategy, clear growth targets, and substantial financial resources to support an aggressive marketing campaign.

However, the prominent location has its advantages, with a monthly footfall of over a million people, offering invaluable brand exposure equivalent to an annual advertising budget of 5-7 billion VND.

Regarding the departure of previous well-known brands, Mr. Thanh suggests that it may not necessarily indicate failure but could be a strategic decision once their objectives have been met.