Mr. Phuong, owner of a Mid-Autumn festival toy store in Hoan Kiem district, shared that this year’s business was the worst he had seen in over a decade. With the festival coming to an end, he estimated a more than 60% decline in revenue compared to last year.
Plush toys were among the more popular choices for customers
Hang Ma street, famous for its Mid-Autumn festival toys, faced a similar situation. While the street attracted visitors interested in experiencing traditional Mid-Autumn festival culture and taking commemorative photos, very few actually made purchases.
Mr. Phuong attributed this to the impact of storms and floods, which led to the cancellation of many festival events. He also acknowledged the growing dominance of online sales, making it challenging for traditional businesses to compete.
Sellers noted that cheap and affordable items like lanterns, star lamps, and drums remained the best-selling products during the festival.
Ngoc Gam, head of the parent-teacher association of a kindergarten class in Co Nhue 2 ward, Bac Tu Liem district, shared that instead of hosting a celebration and buying Mid-Autumn festival gifts for the children, the parents decided to donate the money to flood victims.
The cancellation of many Mid-Autumn festival events and the overall reduction in demand resulted in a significant drop in sales for festival toy stores.
Inexpensive small toys were the preferred choice for many
Foreign tourists exploring and learning about Mid-Autumn festival toys
Mid-Autumn festival toys fill the streets of Hanoi
A Mid-Autumn festival toy vendor waits for customers
Young people flock to take photos with Mid-Autumn festival toys
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