Truc Bach Beer is a premium product in HABECO’s portfolio, crafted by master brewers and passed down through generations. It is a symbol of pride for the company.
Over the decades, Truc Bach Beer has proudly established itself as a “Masterpiece of Beer,” both in the market and among connoisseurs of fine taste. It has become the top choice for Vietnamese entrepreneurs.
In 2024, Truc Bach’s new look is elevated to be more modern and elegant while still retaining the essence of a timeless heritage. The powerful 3D logo, positioned vertically, embodies the spirit of continuous aspiration. The message “Masterpiece of Beer” on the yacht symbol signifies the desire to conquer, expand horizons, and reach the pinnacle of success.
The National Brand logo and the statement “Proud To Be National Brand” embracing the beer can showcase the pride of a “Masterpiece of Beer” crafted by the skill and intellect of Vietnamese people.
The hop flower symbol reminds us of the exceptional quality derived from the noble Saaz hop flowers, imparting the renowned Kettle Hops flavor worthy of Truc Bach Beer’s masterpiece status.
The mountain peak symbol represents the aspiration to conquer the highest peaks, akin to a symbol of success for Vietnam’s elite.
The dominant tone is an elegant original green, complemented by a golden stripe symbolizing radiant glory.
As a National Brand, Truc Bach Beer is not just a “Masterpiece of Beer” that encapsulates the essence of the nation, but it also symbolizes the elite’s aspirations to conquer the highest peaks. It embodies the spirit of Vietnam and creates proud values.
The new Truc Bach identity will be implemented across the entire HABECO system, including the website, online sales channels, retail outlets, stores, brand collateral, product packaging, and all touchpoints, starting in October 2024.
In step with the times, Truc Bach Beer is committed to preserving the essence of a timeless heritage while continuously innovating to enhance consumer experiences. With its exceptional beer quality and modern, elegant brand identity, Truc Bach Beer is not just a source of pride for domestic consumers but also elevates the reputation of Vietnamese “Masterpiece of Beer” in the international market.
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