Over the past six months, Motorcycle Data (MCD) has compiled a comprehensive database of two-wheeler prices from major markets worldwide. The study aimed to determine the average pricing structure of motorcycles in key global regions, while also shedding light on consumer preferences and trends driving these markets.
India
MCD’s research indicates that India has the lowest average motorcycle prices globally, at $1,133. The most popular segment in this market is urban bikes with 50-125cc engines, capturing a significant 67.41% market share, with an average price of just $881.
Southeast Asia
The second most affordable motorcycle market after India is Southeast Asia (ASEAN). Here, the average motorcycle price stands at $2,344. Urban bikes in the 101-250cc segment dominate with a 44.65% market share, averaging $1,092.
Naked bikes in the same engine segment capture 24.27% market share, with an average price of $2,448. Consumer trends reflect a preference for affordable and fuel-efficient transportation in this region.
Latin America
Ranking third is Latin America, with an average motorcycle price of $3,170. This market favors urban bikes in the 126-250cc segment (45.99% market share), which cost an average of $2,128.
Enduro bikes in the same engine category capture 21.93% market share, averaging $3,311. According to MCD, revenue in this market is primarily driven by low-priced and accessible motorcycle options.
Europe
In Europe, the average selling price for motorcycles sits at $12,212. Naked bikes lead the way with a 37.44% market share, priced at an average of $9,352. Following closely are adventure bikes with a 23.79% share, averaging $15,618.
North America
The North American market boasts the highest average motorcycle prices globally, reaching $12,454. This region also exhibits a more fragmented sales landscape compared to other parts of the world.
Specifically, the largest market share segments include motocross (18.93%), enduro (14.68%), and cruiser bikes (13.44%), with average prices of $5,893, $8,503, and $18,662, respectively. North America and Europe are characterized by a preference for high-quality, high-performance bikes, resulting in higher average prices.
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