As global financial markets continue to fluctuate, the ultra-wealthy are becoming increasingly cautious about risky investments. Instead of seeking short-term gains, they prioritize assets that can preserve their value, and luxury real estate becomes their “safe deposit box” of choice.

Ultra-Luxury Real Estate: The Safe Haven for the Global Elite

In Shanghai, the high-end housing market is almost detached from the rest of China’s real estate landscape. In the first few months of the year, the city recorded 482 apartments sold for over 50 million yuan (approximately $7 million), accounting for over 80% of the total luxury homes sold in 30 major cities. Despite the overall gloomy market, prices in this segment increased by 18% year-on-year.

Luxury real estate attracts the affluent. (Photo: Istock)

Experts from Centaline Property observe that high-end real estate in Shanghai is becoming a “safe haven asset” in the eyes of the ultra-wealthy.

Over 6,000 kilometers away, Dubai is telling a similar story at the heart of Palm Jumeirah, with nearly 40% of transactions in the segment above $10 million and $25 million. Villa prices here increased by almost 32% year-on-year. Palm Jumeirah is solidifying its position as a global prime address, with an increasing number of buyers opting to live and hold their properties.

Danang becomes a prominent investment destination on the luxury real estate map. (Photo: Anh Duong)

Similar “waves” are also strongly spreading in Vietnam, which is predicted to be among the fastest-growing countries in the world in terms of the ultra-wealthy population. While Hanoi and Ho Chi Minh City have established themselves as vibrant and expensive central urban areas, Danang, a city on its way to becoming a tourism and international financial center, is emerging as the new “promised land” for the elite.

Sun Solar Residence – A Rare Asset in the Heart of the Livable City

Making a new impression on the journey of beautifying Danang, Sun Property, the premium real estate brand of Sun Group, continues to create Sun Solar Residence in the city’s core center.

The project affirms its superior competitiveness by being located on the “silk road” of Le Duan, a vital artery leading directly to the Han River Bridge, providing quick connections to the administrative center, Danang International Airport, and critical inter-regional transportation networks. This location not only ensures easy connectivity but also enhances the commercial value and sustainable profitability of Sun Solar Residence’s luxury apartments.

Sun Solar Residence – A premium real estate project in the heart of Danang. (Illustrative image: Sun Property)

This unique and prestigious tower is not just a new landmark but also the preferred choice of investors and the elite thanks to its rare location advantage and long-term ownership legal status. Especially, with the increasingly scarce central land fund, the developer only offers 256 apartments, corresponding to 256 keys to open the “safe deposit box of assets” in the most secure and safest way.

Moreover, the tower is crafted to the most stringent standards of luxury real estate, from architectural design, finished interiors, functionality to accompanying utilities. Notably, the entire building is installed with Low-E insulated glass with a silver coating in the middle, elevating the aesthetic value of the structure while optimizing its heat insulation, soundproofing, and anti-glare capabilities. This glass ensures that the interior remains quiet and cool while providing excellent reflection for absolute privacy.

Residents can start their mornings on sun-drenched balconies, admiring the exquisite beauty of Danang: the bustling life on the iconic bridges spanning the romantic Han River, the distant Son Tra Peninsula in emerald hues, and the infinite ocean… They can then immerse themselves in the infinity pool on the roof, capturing sunsets over the Han River or working out in the modern gym. Every moment is meticulously crafted to become part of a trendy lifestyle.

Combining long-term legal status, a central location, high-end amenities, and limited availability – Sun Solar Residence is a solid guarantee of a safe asset with potential for endless value appreciation over time.

The privilege of living in the heights with panoramic views of the Han River. (Illustrative image: Sun Property)

Mr. Tran Minh Hoang, an individual investor from Ho Chi Minh City, who just purchased a Han River-view apartment at Sun Solar Residence, shared: “With this project, I’m not investing based on ‘riding the wave’ but because I believe it’s suitable for long-term asset preservation. The location is in the center, the infrastructure is excellent, and the legal status is clear. Most importantly, I have faith in Danang’s potential breakthrough in the next 5-10 years.”

According to experts, now is the golden time to invest in Danang real estate as the city welcomes new opportunities with a free trade area and a regional financial center… CBRE’s assessment shows that, along with the trend of capital shifting from major markets like Hanoi and Ho Chi Minh City to tourist centers like Danang, the luxury apartment segment is expected to continue its strong price growth in the next three years. Primary prices are forecasted to increase by an average of 15%/year, one of the most attractive rates in Vietnam.

Each apartment at Sun Solar Residence is a statement of classy living. (Illustrative image: Sun Property)

In the context of the global ultra-wealthy continuously restructuring their investment portfolios towards “safe haven” assets with sustainable value and high liquidity, such as ultra-luxury real estate, each apartment at Sun Solar Residence is akin to a shining “star,” a valuable asset to be passed down through generations.

You may also like

The Cozy Abode: A 480sqm Villa in Hanoi

The design concept stems from the homeowner’s simple dream: to return to their roots, away from the hustle and bustle of city life, and create a true haven for their family.