With a philosophy centered around “minimalism, trendiness, and individuality,” JENNIFEROOM stands out with its compact and aesthetically pleasing products, catering specifically to the growing trend of 1-2 person households in Vietnam and South Korea, which account for 63% of total households in the latter as of 2023.
JENNIFEROOM – EMBODYING MINIMALIST DESIGN
JENNIFEROOM offers more than just everyday household appliances; it brings a breath of fresh air to modern living spaces by combining beauty with simplicity, functionality, and inspiration. The brand strips away all unnecessary frills, focusing on three core elements: comfort, aesthetics, and positive emotions. Whether in a small or spacious area, JENNIFEROOM products exude harmony and elegance, reflecting the contemporary lifestyle of the new generation. From form to function, every detail is carefully considered to simplify tasks and inspire daily experiences.
With four main product lines—Home Café, Kitchen, Living, and Lifestyle—JENNIFEROOM caters to the needs of young, modern consumers who seek a sense of “fulfillment” in compact, refined, and harmonious items that blend seamlessly into their living spaces.
MAKING A STRONG DEBUT IN VIETNAM WITH THE MEDIA DAY EVENT
Vietnam is a highly regarded market for JENNIFEROOM due to shared trends in minimalist living, urbanization, and a desire for enhanced at-home experiences. The brand will officially launch on August 15, 2025, through its exclusive distributor, LocknLock, at the Sheraton Saigon Hotel. The event will bring together media representatives, strategic partners, distributors, KOLs, LocknLock associates, and enthusiasts of modern living.
During the event, brand representatives will provide insights into JENNIFEROOM’s development direction, including its unique design philosophy, the functionality of flagship products, brand vision, and future distribution strategies. The event space will be designed as a miniature “mini showroom,” allowing guests to observe, try out, and interact with the displayed products.
A dedicated team of consultants and brand representatives will be on hand to offer detailed introductions to each product, ensuring that guests grasp the brand’s essence—minimalism, emotion, and personalization—in every usage experience.
MAXIMIZE YOUR EXPERIENCE WITH SPECIAL LAUNCH OFFERS
JENNIFEROOM believes that customer trust is built not through mere promotion but through authentic experiences. As such, the brand is committed to delivering exceptional in-store experiences as customers’ first touchpoint.
Starting August 16, 2025, consumers can explore and test JENNIFEROOM’s standout products, such as the 19BAR coffee maker, electric oven, Air Glow LED hairdryer, and BLDC electric fan, at LocknLock stores nationwide, including:
Hanoi: AEON MALL Long Bien, The Garden, Vincom Royal City, Lotte Mall Tay Ho, Vincom Ocean Park, Vincom Times City, Vincom Smart City, Vincom Lieu Giai, and Vincom Tran Duy Hung.
Ho Chi Minh City: Crescent Mall, Estella Place, AEON Mall Tan Phu, AEON Mall Binh Tan, and Landmark 81.
Danang: Vincom Da Nang.
Customers can experience the products in dedicated display areas, receive personalized consultations, and participate in interactive activities like coffee brewing, quick cooking with the oven, blending with blenders, and self-care routines. This approach is a pivotal step in the brand’s strategy to build trust by allowing consumers to “touch, see, and try” the products before making a purchase.
To celebrate JENNIFEROOM’s entry into Vietnam, the brand is offering a 30% pre-order discount on all products from August 4 to 14, 2025. The first 50 orders will receive a valuable three-piece gift set, including the LocknLock LHC4321LVOL 650ml thermos, LocknLock Index IH 22cm frying pan, and an official brand keychain.
Additionally, customers can spin the wheel of fortune for a chance to win vouchers offering up to 20% off, along with free shipping nationwide on all orders during the official launch.
JENNIFEROOM is a Korean brand of household appliances and lifestyle products known for its minimalist, refined, and emotionally engaging designs. Its products suit any living space, providing maximum comfort and positive energy every day, even in small apartments.
Exclusively distributed in Vietnam by LocknLock
Discover more at: https://event.locknlock.vn/jenniferoom
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