On May 6, Vietnam Dairy Products Joint Stock Company (Vinamilk, HOSE: VNM) hosted an investor briefing on its Q1 2025 financial performance. Representing Vinamilk, Mr. Le Thanh Liem – Chief Financial Officer, and Mr. Nguyen Quang Tri – Chief Marketing Officer, shared crucial insights into the company’s business performance, key strategies, and the positive results achieved in April.
Mr. Le Thanh Liem revealed that domestic sales in April grew by over 10% year-on-year and nearly 40% compared to the monthly average of Q1 2025. This growth was primarily driven by the traditional channel, which remains the company’s main distribution channel.
The restructuring of the distribution system, especially the traditional channel, has yielded positive signals, as reflected in April’s results. According to Mr. Nguyen Quang Tri, several encouraging outcomes were observed in April, including significant improvements in sales, with many key product lines achieving robust growth, contributing to the overall growth of the company.
Regarding specific measures to boost growth in the following months, Mr. Nguyen Quang Tri mentioned that the brand repositioning strategy will continue this year. The final product category to undergo repositioning is adult milk powder, scheduled for Q3. This decision stems from recognizing the aging population trend, leading to a growing demand for nutrition and healthcare among the elderly. The company views this as a significant opportunity for expansion.
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Recently, Vinamilk has been actively refreshing its product portfolio. In 2024 alone, the company launched or re-launched 125 new products in the market. This momentum continued in Q1 2025, with 20 new product introductions. The management shared that Vinamilk will continue to develop and nurture these new products. Each product launch is carefully researched to align with prevailing consumer trends observed in neighboring and global markets, such as the trend towards high-protein, indulgent, and nutritional products for seniors.
Additionally, Vinamilk is strengthening its competitive advantage in core product lines. Despite intense domestic market competition, Vinamilk finds a silver lining in its strategic fresh milk product, Green Farm. This product has witnessed double-digit growth since the beginning of the year. Notably, surveys indicate that 96% of Green Farm consumers are loyal customers. The Vinamilk management plans to further expand the distribution network for Green Farm to reach more consumers, anticipating that this product will catalyze growth for the entire liquid milk segment.
The Probi drinkable yogurt line has maintained stable growth in recent years. This success stems from Probi’s alignment with consumer trends favoring products that support digestive health and immune system enhancement, promoting a healthy lifestyle.
Plant-based milk (dairy-free milk) products have also recorded double-digit growth in recent years. Dairy-free milk is an area where Vinamilk will continue to leverage its competitive strengths. Currently, Vinamilk dominates the dairy-free milk market with a nearly 40% market share.
Vinamilk will focus on accentuating its inherent strengths, revolving around its positioning of “quality, nutrition, and international prestige.”
In the highly competitive dairy market, where promotional expenses are significant, Vinamilk will maintain competitive promotional policies to retain existing customers and attract new ones.
With the implementation of these comprehensive solutions, Vinamilk’s Chief Financial Officer expressed optimism: “With the momentum achieved in April, we expect Q2 to deliver positive growth in both revenue and profit, provided there are no unforeseen events. If we achieve positive results in Q2, we are confident about the second half of the year.”
For 2025, the dairy industry leader aims for a 4.3% growth target for both revenue and pre-tax profit, amounting to VND 64.5 trillion and VND 12.1 trillion, respectively. After the first quarter, the company has accomplished 20% of its revenue plan and 16.1% of its profit target.
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