“A New Era of Leadership: Introducing CEO Lê Viết Hải Sơn of Chicilon Media.”

Mr. Le Viet Hai Son will officially take over and be in charge of the entire
day-to-day operations of the company. This is the highest-level leadership
transition since Chicilon Media’s establishment, marking a crucial turning point
as the company enters a phase of “strategic restructuring, organizational
rejuvenation, and accelerated growth.”

A well-considered transition: From founder-led, to organization-operated, to
talent-driven leadership.

At this morning’s meeting at the company’s headquarters, Chairman Guo Zhi Feng
emotionally announced: “As the founder, I have accompanied Chicilon Media
through all its important milestones – from nothing to something, and from
inception to brilliant development. Today, I respectfully pass on the CEO
baton to Mr. Le Viet Hai Son, whom I deeply trust. This is not a goodbye but
a continuation of our journey together – in a different role – as we
collectively strive to usher in a new decade of growth for the company.”

Going forward, Mr. Guo Zhi Feng will continue as the Chairman of the Board,
focusing on high-level strategy, investment governance, expansion into ASEAN
and other international markets, and directly driving cross-disciplinary
projects such as AI in advertising, global media platforms, and advertising
resource integration.

Mr. Le Viet Hai Son is known for his decisive and practical management style.
He possesses a deep understanding of overall strategy, practical tactics, the
digital advertising ecosystem, customer service models, and organizational
operations. His appointment to this position is not only a recognition of his
capabilities but also a strategic handover of power. Mr. Son shared, “I
understand that this is not just a position but also an entrustment of an
important mission. Chicilon Media is standing at the beginning of a new growth
cycle, and I will lead the team to continue this journey, surpassing all
limits – once again conquering the pinnacle of the industry!”

Elevating the organization, breaking through strategies: Building the new
Chicilon 2.0 foundation

According to internal sources, this transition has been quietly prepared by Mr.
Guo Zhi Feng since the end of 2024 as an important part of the “organizational
restructuring” plan. In the next phase, Mr. Guo Zhi Feng will focus on
constructing the Chicilon Media 2.0 ecosystem, seamlessly connecting
advertising, data, and media, as well as pioneering projects such as AI in
outdoor advertising, the AdHub media platform, and cross-border digital
distribution systems. He will also strengthen collaboration with international
capital, propelling Chicilon Media towards regionalization, platformization,
and globalization. This strategic turning point signifies a shift from a
“founder-led” to an “autonomous organization-operated” model, expanding the
company’s growth horizons and capital-raising capabilities.

Market signal: The historic upgrade has begun!

Advertising industry experts assert that this transition by Chicilon Media
demonstrates that after 19 years of development, the company has completed
its entrepreneurial phase and entered a phase of foundational, scalable, and
structural growth. The company’s founder is stepping away from direct
operations to focus on strategy and expanding the executive space for the next
generation. This handover also showcases the new management team’s strong
execution, organizational, and market capabilities, positioning Chicilon for a
breakthrough in the era of AI, data, digital platforms, and 5G explosion.

Concluding the ceremony, Mr. Guo Zhi Feng affirmed this historical transition
with a powerful statement: “I am not retreating; I am making way for the
future. Mr. Le Viet Hai Son is not a replacement but a relay runner. The story
of Chicilon Media has just begun.”

This is not just a transfer of responsibilities and trust but also an adjustment
in orientation and operational rhythm, and above all, a leap forward for the
company to conquer new heights. Chicilon Media’s story continues to unfold,
and the next decade is slowly unveiling itself – with a new vision, new
momentum, and a stronger foundation than ever before.

Additional information about Chicilon Media

Chicilon Media owns and operates one of the largest digital elevator
advertising networks in Vietnam. As of the end of 2024, the company had
deployed over 35,000 advertising points in office buildings, luxury
apartments, supermarkets, airports, and high-traffic locations nationwide.
Its 2024 revenue exceeded $40 million, serving a clientele that includes many
leading international and Vietnamese brands.

For more information, please visit the website:
www.chicilonmedia.com