## MICC Group Expands to Central Vietnam: A Strategic Move Towards Nationwide Dominance
A pivotal event in our nationwide expansion strategy, this move showcases MICC Group’s long-term vision of partnering with the market and creating sustainable value for customers, investors, and our sales team.
Central Vietnam: A High-Growth Market, Soaring with MICC Group
Central Vietnam is undergoing a significant transformation, boasting numerous positive signals in infrastructure, planning, and investment. The two key markets of Da Nang and Nha Trang (Khanh Hoa) stand out with their distinct potential for luxury real estate development.
Post-merger with Quang Nam, Da Nang now spans nearly 12,000 km² with a population of over 3 million. It boasts two international airports, three major seaports, and over 200km of coastline. This presents vast opportunities for urban, industrial, and real estate development.
Da Nang’s luxury real estate market is witnessing a strong rebound: demand for apartments and villas has increased by 50% year-on-year, with primary prices rising by 10% and secondary market prices up by 4%. Numerous mega-projects are also being restarted, including Lang Van, Lien Chieu Free Trade Area, International Financial Center, FPT City, and Viettel High-Tech Park.
Meanwhile, Nha Trang is experiencing a notable recovery in the luxury real estate and resort segments. The merger of Ninh Thuan and Khanh Hoa provinces has created a positive psychological effect. Despite its early development, property prices in many areas of Nha Trang remain significantly lower than their actual potential.
Additionally, a quiet population shift is taking place, driven by those seeking a genuine living environment, such as remote workers, retirees, and the middle class looking for assets to live in and invest in. This presents an opportunity for the Nha Trang market to become an intrinsic factor in enhancing its appeal and laying the foundation for a new cycle of growth, especially in untapped areas.
Both Da Nang and Nha Trang boast diverse communities and potential customers, ranging from domestic experts and entrepreneurs to a stable international clientele, forming a strong demand for premium living and investment spaces.
With healthy primary price growth and stable demand in 2024–2025, these cities indicate the start of a recovery cycle, requiring capable distributors to steer the market in the right direction.
MICC Group Central Vietnam: Partnering with the Market, Unlocking Prosperity
From Hanoi, the political and administrative center, to Ho Chi Minh City, the dynamic economic hub, MICC Group has solidified its stature through large-scale projects and impressive sales and service quality records.
As shared by Ms. Nguyen Thuy Dung, Chairman of the Board of MICC Group: “The establishment of the Da Nang branch is part of our long-term development strategy to expand our network, completing the ‘three-pillar’ system in the North, Central, and South regions, bringing MICC Group closer to its goal of becoming a leading distribution ecosystem that drives the market.”
With 15 offices, over 700 official staff, and thousands of elite collaborators, MICC Group is not just a distributor but a specialized organization with a long-term vision. At the VARS AWARDS 2025, MICC Group was honored as one of the “Top 10 Outstanding Real Estate Trading Floors in Vietnam,” solidifying our reputation for sustainable development and implementation capabilities.
MICC Group ranked among the Top 10 Outstanding Real Estate Trading Floors in Vietnam
In the context of the Central Vietnam real estate distribution market lacking operational depth, rudimentary strategies, and consulting, MICC Group will work with local partners to reshape the market approach toward specialization and professionalism, aligning with practical needs and long-term development trends.
Located at 305A Tran Hung Dao, An Hai Ward, in the heart of Da Nang, with direct views of the Han River, the MICC Group branch office boasts not only a prosperous feng shui location but also serves as a strategic foothold in our journey to cover the entire region. Da Nang’s role as a hub for trade, administration, tourism, and regional connectivity makes it a significant base for MICC Group to easily access satellite markets and efficiently expand to Nha Trang, Phuc Yen, and other central coastal provinces.
With over 500m² of international-standard space, MICC Group Central Vietnam will serve as an ideal “hub” for implementing our customer-investor-sales team connection strategy seamlessly and effectively.
For the regional sales team, MICC Group offers a new launchpad for career development. Our philosophy of “prospering together” is a long-term commitment to building a sustainable ecosystem where customers, investors, and the sales team thrive together.
For more information, please contact:
MICC Group – Vietnam’s Leading Luxury Real Estate Distributor
Headquarters: Sao Bien 23-369, Vinhomes Ocean Park 1, Gia Lam, Hanoi
Central Vietnam Office: 305A Tran Hung Dao, An Hai Ward, Da Nang City
Hotline: 092.195.6688
Website: www.miccgroup.vn
Fanpage: https://www.facebook.com/MiccGroup/
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