On May 6, Vinamilk, the leading dairy company in Vietnam, hosted an investor briefing to share its Q1 2025 financial results and key business strategies. Mr. Le Thanh Liem, Chief Financial Officer, and Mr. Nguyen Quang Tri, Chief Marketing Officer, presented the company’s latest updates, highlighting the positive growth achieved in April.
Mr. Liem reported a domestic sales growth of over 10% year-on-over-year in April, with a remarkable near 40% increase compared to the average monthly sales in Q1 2025. This growth was primarily driven by the traditional distribution channel, which remains the company’s primary sales avenue.
The restructuring of the distribution system, particularly the traditional channel, has yielded positive signals, as reflected in April’s performance. Vinamilk focused on enhancing the quality of its sales team, a process that was accelerated in Q1. Mr. Tri shared that significant improvements were observed in April, including enhanced sales performance and reduced inventory levels at distributors. Several core product lines achieved substantial growth, contributing to the company’s overall growth in April.
To sustain this momentum, Mr. Tri outlined specific growth drivers for the upcoming months. The brand repositioning strategy will continue this year, with adult milk powder as the final category for repositioning, scheduled for Q3. This decision is based on the recognition of the aging population trend and the subsequent rise in demand for nutrition and healthcare among seniors. Vinamilk views this as a significant growth opportunity.
Vinamilk has been consistently innovating its product portfolio. In 2024 alone, the company launched or re-launched 125 new products, and this trend continued in Q1 2025 with the introduction of 20 new offerings. The leadership team affirmed their commitment to nurturing these new products, ensuring they meet emerging consumer trends, such as high-protein, indulgent, and senior nutrition products, as observed in neighboring and global markets.
Additionally, Vinamilk is strengthening its competitive edge in core product lines. Despite intense domestic market competition, their strategic product, Green Farm fresh milk, has witnessed double-digit growth since the beginning of the year. Notably, 96% of Green Farm consumers are loyal customers. The company plans to expand its distribution channels for Green Farm, anticipating a positive impact on the overall liquid milk segment’s growth.
The Probi drinking yogurt line has maintained stable growth in recent years, aligning with consumers’ increasing focus on digestive health and immunity. Vinamilk’s plant-based milk (dairy-free milk) has also achieved double-digit growth, and the company intends to further leverage its competitive advantage in this category, where it currently holds a dominant market share of nearly 40%.
Vinamilk will emphasize its unique strengths, centered around its positioning of “quality, nutrition, and international standards.” In the highly competitive dairy market, promotional expenses are significant. Thus, Vinamilk will maintain competitive promotional policies to retain and attract customers.
With the implementation of these comprehensive solutions, Vinamilk’s CFO expressed optimism: “With the momentum gained in April, we expect Q2 to deliver positive growth in both revenue and profit. If we achieve positive results in Q2, we are confident about the second half of the year. Should this trajectory hold, we have a solid basis for a positive outlook for the remaining months.” The leadership team is particularly hopeful about the consumption peak months of May, June, July, and August.
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