YOLOSPORT: Crafting a Tutorial-Focused Content Ecosystem – 10x GMV Growth
YOLOSPORT, a domestic sports fashion brand launched in 2016, caters to sports enthusiasts, offering gym, running, and yoga apparel. Since joining TikTok Shop, the brand has strategically invested in product tutorial content centered on practical, real-world workout scenarios. From choosing the right gear for specific exercises to squat and push-up tutorials, collaborations with sports KOLs, and livestreams with professional trainers, YOLOSPORT effectively connects with its audience.
Impressively, within just five months, YOLOSPORT witnessed a tenfold increase in GMV, coupled with a high returning customer rate. This success underscores the effectiveness of delivering genuine value to consumers and promoting an active lifestyle, rather than solely relying on discounts or direct sales pitches.
Bonne Tech: Striking a Balance Between Private Label and Affiliate Marketing
Bonne Tech, a tech accessory brand developed by a young founding team, commenced its journey as a distributor on TikTok Shop in 2022. In 2024, the brand ventured into creating private label products while intensifying its focus on affiliate marketing as a primary sales channel. Similar to YOLOSPORT, Bonne Tech prioritizes practical content, offering users a clear understanding of product usage and authentic reviews. Additionally, the brand maintains supportive policies, including a 12-month warranty and flexible return options.
Consequently, in the first six months of 2025, Bonne Tech achieved a remarkable 234% revenue growth compared to the same period last year, with nearly 149,000 orders. Notably, 48% of their TikTok revenue is attributed to affiliate marketing.
Bonne Tech: Balancing Private Label Development and Affiliate Marketing
Nước Mắm Tĩn: Preserving Brand Identity Through Product Storytelling
Nước Mắm Tĩn – Làng Chài Xưa, a traditional fish sauce brand with a 300-year heritage from Phan Thiet, joined TikTok Shop in 2022. Their content strategy revolves around product storytelling, highlighting the fermentation process, the use of ceramic pots, and the cultural significance of this culinary staple. Instead of relying heavily on promotions or short-term discounts, Nước Mắm Tĩn invests in storytelling videos that showcase meal preparations, family dinners, and cultural elements associated with traditional fish sauce.
Nước Mắm Tĩn: Sustained Growth Rooted in Cultural Heritage
Financial performance from 2022 to June 2025 reveals a consistent growth trend: GMV in 2024 soared tenfold compared to 2023, and revenue for the first half of 2025 surpassed 50% of the total GMV for the entire previous year. Despite being a traditional product, the brand successfully leveraged TikTok Shop as a communication channel to connect with consumers and build brand recognition through content rooted in real-life experiences. This approach suits the unique nature of the industry, where perceived value often outweighs price or discount considerations.
The State of Affiliate Marketing 2025: An In-Depth Analysis by ACCESSTRADE Vietnam
In today’s vibrant socioeconomic landscape, the rise of performance marketing has been phenomenal, and Affiliate Marketing has emerged as a powerhouse, transcending its initial definition of a mere sales-boosting tactic.
Captivating the American Market: Unlocking Success in US Home Decor Exports
Businesses should strive to understand the preferences, aesthetics, and even dining habits of American consumers. By investing in product features that cater to these tastes, companies can gain a competitive edge when selling into this market.
The Ministry of Industry and Trade Demands Temu to Stop Offering Lucrative Commissions and Incentives to Lure Users into its Business Model.
The Ministry of Industry and Trade has instructed Temu to discontinue any commission-based or incentive programs that encourage users to engage in business activities in Vietnam.
Founder Bông Biêng Addresses Plagiarism Accusations, Emphasizes 1.5-Year Brand-Building Journey, and Draws Inspiration from Jacquemus for Packaging Colors.
The recent controversy surrounding Bông Biêng has sparked public interest, with allegations of plagiarism from a Chinese bubble tea brand. The allegations have caused quite a stir, with many questioning the integrity and creativity of this brand.
