“Setting the Foundation for a New Leap Forward”

Laying a Solid Foundation for the Second “Growth Era”

The leadership of Phat Dat recognizes that Vietnam’s real estate industry will enter a period of profound transformation after the crisis, requiring businesses to shift their mindset and operating models. During this transition, Phat Dat focuses on rebuilding its foundation to seize new opportunities and recover from the downturn.

As a result, Phat Dat underwent a comprehensive restructuring process, encompassing finances, product models, target markets, and internal strengths. This proactive reorganization of resources and business fundamentals enabled Phat Dat to emerge from the crisis and regain stability ahead of many others. By the end of 2023, the company successfully repaid its bond debts, alleviating financial pressures, and has since directed its efforts towards crafting a five-year plan with ambitious growth targets.

Phat Dat’s breakthrough goals during the previous “growth era” were only disrupted in 2023 when the real estate industry faced a widespread crisis.

Phat Dat is currently preparing at least six projects for market introduction. In the 2025–2030 period, these six projects alone are expected to generate over VND 40,000 billion in revenue and VND 8,000 billion in cumulative profits. This target is deemed achievable, given the company’s meticulous preparation in product models and resource allocation.

Indeed, Phat Dat’s investments in Quy Nhon Iconic and La Pura as the project developer have yielded promising absorption rates as the real estate market recovers. Quy Nhon Iconic has become a focal point in the emerging urban area of Quy Nhon, while La Pura is generating strong interest in the eastern region of Ho Chi Minh City.

Quy Nhon Iconic boasts a prime location and is expected to become a new lifestyle landmark in the vibrant city of Quy Nhon.

For the 2025–2030 period, Phat Dat is embarking on its third five-year plan, marking the second “growth era” characterized by significant breakthroughs. During the first “growth era” from 2019 to 2023, Phat Dat underwent a remarkable transformation, achieving outstanding milestones. Notably, the company’s net profit from business operations soared from over VND 1,100 billion to VND 2,368 billion in the four consecutive years from 2019 to 2022. Phat Dat’s market capitalization also peaked at USD 2.12 billion on October 22, 2021, with numerous impressive indicators solidifying its position among Vietnam’s leading real estate enterprises.

Hence, for the 2025–2030 period, Phat Dat is determined to proactively and aggressively lay an even stronger foundation to foster an even more brilliant development cycle. This foundation encompasses a comprehensive set of strengths, going beyond financial prowess.

Accelerating with a New Strategy

One of the most notable aspects of Phat Dat’s strategy for the next five years is the focus on the southern market, specifically Ho Chi Minh City and its vicinity. To facilitate this direction, Phat Dat has quietly amassed a substantial land bank in prime locations, ranging from the center of Ho Chi Minh City to the satellite towns of Binh Duong and Ba Ria-Vung Tau. Following the expansion of administrative boundaries, Phat Dat’s land bank within Ho Chi Minh City now exceeds 500 hectares, and it is projected to reach 1,000 hectares as the company continues to actively acquire projects and expand its scope to Dong Nai.

Phat Dat’s extensive and strategically located land bank is one of its most prominent strengths.

Building on this foundation, Phat Dat demonstrates accelerated growth with enticing projects in the key market of Ho Chi Minh City, such as Thuan An 1 and Thuan An 2 in Thuan An ward. These projects cater to the urban youth, leveraging the area’s infrastructure advantages and high real demand.

Thuan An 1 is ready for official sales and will be launched in the upcoming period.

Another project in the pipeline is Serenity Phuoc Hai in Phuoc Hai ward, offering premium apartments that cater to the growing trend of coastal tourism in Ba Ria-Vung Tau. This project is designed to appeal to both domestic and international tourists.

Similarly, the Complex Resort in Con Dao is anticipated to become a signature project, aligning with the local orientation towards sustainable tourism development.

These projects not only diversify Phat Dat’s portfolio but also mark its expansion into the tourism and resort real estate sector, which is projected to experience robust growth in the next five to ten years.

Phat Dat’s strategic vision and thorough preparation have equipped the company to seize the vast opportunities presented by the new growth cycle in Vietnam’s real estate market.