Happiness – The Unique Foundation of MB Priority
This shift in focus signifies a significant change in perspective as customers within the priority segment seek “new definitions” of happiness beyond mere monetary measurements. Through data and understanding, MB Priority is one of the few financial brands that quickly recognized this trend.
While many financial institutions remain focused on assets, interest rates, and profits, MB Priority takes a different approach by starting with a humane theme: happiness. According to the bank’s representative, this is how MB expands its role, not just in financial management but also in the journey towards a fulfilling and sustainable life.
A Community’s Perspective: Happiness is Not Defined by Materialistic Values
The insights gathered from thousands of responses paint a humane picture: 89% of MB customers surveyed do not define happiness in terms of material possessions but find it in the simple and intimate aspects of life. This could be a hearty family meal, abundant health, sharing within the family, or simply peace of mind.
This finding indicates a positive social trend where individuals increasingly value spiritual well-being and learn to cherish everyday moments instead of chasing endless financial goals.
It also reflects a positive shift in societal values, with more people prioritizing spiritual over material possessions. Instead of endlessly pursuing financial targets, they are learning to appreciate and savor the precious moments of daily life.
MB Priority – Accompanying You Beyond Finance, Towards Happiness
“We chose a different path by placing happiness at the core of MB Priority,” shared the MB representative. “The survey results validated our choice: happiness doesn’t solely stem from wealth or possessions but from lasting spiritual values – legacies passed down through generations, peace of mind from living authentically, and the joy of sharing with loved ones. The journey towards discovering and preserving these values is everyone’s true destination. MB always strives to be a trusted companion on this journey.”
The campaign, “MB Priority – Happiness in Every Moment,” is more than just a marketing message; it’s an affirmation of MB’s vision of “Prioritizing Customer Happiness.” MB, a bank serving over 33 million users in Vietnam, delivers exceptional experiences that go beyond the confines of conventional financial services.
To explore the exclusive privileges and become a member of MB Priority, please visit: https://www.mbbank.com.vn/77/929/2404/san-pham-all/dac-quyen-danh-rieng-cho-khach-hang-priority-2025-8-6-19-23-4
