VPBank has sent waves of excitement through the financial world and beyond with its bold move to invite G-Dragon, the Korean cultural icon and member of legendary group Big Bang, to perform in Vietnam as part of their K-Star Park event. This strategic decision not only showcases the bank’s fearless approach to branding but also underlines the growing competition among financial institutions to capture the hearts and minds of their customers.
G-Dragon, whose real name is Kwon Ji-yong, is more than just a singer; he is a fashion icon and an artist sought after by luxury brands such as Chanel, Nike, and Louis Vuitton. By choosing G-Dragon over a mainstream or trending artist, VPBank has wisely invested in brand compatibility, a concept that is gaining traction in the banking world.
VPBank is not the first to infuse entertainment into its branding strategy. In 2024, Techcombank took the country by storm with its music festival, “Anh trai vượt ngà n chông gai,” a fusion of music, technology, and emotional storytelling. Around the same time, VIB made its mark with “Anh trai say hi,” a youthful and modern event that went beyond a mere performance by incorporating a lifestyle campaign, including a street fashion show, digital banking experiences, and social media interactions.
These events shared a common thread of investing in experiences, not just to promote services but to forge emotional connections with their target audiences. VPBank is now taking this strategy to new heights by engaging a global superstar like G-Dragon.
These campaigns, including VPBank’s latest move, signify a shift in mindset from traditional bank marketing to creating brand experiences. As financial products become increasingly similar, customers are making choices based on emotions, connections, and brand image rather than interest rates or fees.
The “King of K-pop,” G-Dragon, will headline the VPBank K-Star Spark in Vietnam 2025 music festival, taking place on June 21, 2025, at My Dinh National Stadium in Hanoi. This marks the artist’s return to Vietnam after a 12-year hiatus, and his Vietnamese fans affectionately refer to him as “anh Chà Long.”
Tickets for the highly anticipated festival will go on sale on May 20, 2025, with an exclusive pre-sale period for VPBank VISA cardholders. VPBank is also the official payment partner for the event.
The Ultimate Guide to Banking Stocks: How G-Dragon’s Return to Vietnam Caused a Frenzy Among Foreign Investors
The surge in VPB stock occurred amidst a robust market recovery, with the benchmark VN-Index rallying past the 1,300-point mark.
The K-Pop Effect: How a Korean Star’s Visit to Vietnam Boosted a Bank’s Stock
The VN-Index surges past the 1,300-point mark, fueled by notable performances from banking stocks and the Bamboo Capital group of equities. VPBank’s shares skyrocket ahead of its upcoming dividend payout, capturing the attention of investors across the market.
“G-Dragon Headlines VPBank K-Star Spark Mega Concert in Vietnam”
The biggest musical extravaganza of 2025 is almost here. On June 21st, VPBank is bringing the ultimate K-pop experience to the My Dinh National Stadium with VPBank K-Star Spark in Vietnam 2025. Headlined by the one and only “K-pop emperor” G-Dragon, this spectacular event will feature some of the biggest names in the K-pop industry. Get ready for an unforgettable night of music, lights, and pure entertainment!
The Bank Brings G-Dragon to Vietnam: A Three-Month Success Story with 15.6 Trillion VND in Revenue
“The news of G-Dragon’s upcoming performance in Vietnam has sent excitement rippling through the country. With each passing day, the buzz surrounding the event intensifies, and the event’s sponsor, a prominent bank, is also gaining increased recognition.”
“Viral Marketing: How G-Dragon’s Influence Extends Beyond Borders”
The hype around G-Dragon’s comeback has everyone talking, and now food brands are jumping on the bandwagon with irresistible promotions. As the K-pop icon’s return looms, fans are treated to a feast of deals and discounts, with brands riding the wave of excitement. This trend-surfing tactic is a clever way to engage consumers and create a buzz.
