The Real Estate Race: Unveiling Ho Chi Minh City’s Property Market Pace

HCMC Businesses Accelerate Towards Year-End Finish Line

Following the real estate boom in satellite areas such as Dong Nai, Binh Duong (formerly HCMC), and Long An (now Tay Ninh), businesses with land banks in the former HCMC are speeding up to launch their products into the market. Since Q3 2025, several companies’ plans to commence construction, accept bookings, kick off, and sell projects indicate their eagerness to seize the momentum.

They recognize that 2025 is a crucial year to build momentum for the growth cycle in 2026. Taking advantage of the market’s positive trajectory, HCMC-based real estate businesses have stepped up their project activities, anticipating bright demand prospects from the end of this year onwards.

Van Phuc Group recently commenced the construction of nearly 300 luxury apartments and the Diamond Sky commercial center and has started accepting bookings. Although the official sales launch date has not been disclosed, this move indicates the company’s intention to gauge market reaction to their product. Surprisingly, customer interest has been positive shortly after the project’s soft launch. According to records, hundreds of visitors tour the show flat, Diamond Sky apartment model, and Van Phuc City project daily. This is the first high-rise subdivision within the nearly 200-hectare Van Phuc City urban area, located on National Highway 13 in Hiep Binh, HCMC, with an expected price of approximately VND 130 million/sqm.

Sharing the eagerness to capture the current positive demand, Nam Long, after its “campaigns” in the provincial market, has returned to the former HCMC with the construction of Trellia Cove, the last subdivision of Mizuki Park (Binh Chanh, former HCMC). The project comprises 800 apartments with 2 to 3 bedrooms and 24 shophouses.

Similarly, Kien A continues to release the remaining inventory of the Citi Grand project (Cat Lai, HCMC), anticipating a surge in demand towards the year-end. According to the distributor, the inventory is limited, and apartment prices have increased by 5% compared to June 2025.

Masterise Homes opens the basket of 800 Lumière Midtown apartments (located in The Global City urban area, Thu Duc City, former HCMC) and expects to meet demand in the remaining months of 2025.

The latest data from Batdongsan.com.vn reveals a notable increase in interest in HCMC real estate, especially in the for-sale segment (up by 18%). This interest is most prominent in the apartment sector.

According to the company, planning, infrastructure, and policy-related information have boosted the psychology of both homebuyers and real estate businesses. Although liquidity has not entirely improved, homebuyers are making faster decisions, demonstrating their solid confidence in the market.

Is the Real Estate Market Entering a Phase of Sustainable Development?

The year 2025 is considered a foundational period, paving the way for the growth cycle in 2026. Supporting factors are becoming increasingly evident, and solid enablers, such as a refined legal framework, strengthened buyer confidence, and positive macroeconomic factors, are not only facilitating the market’s recovery but also setting the stage for long-term development.

Businesses are not merely releasing products in response to market waves; they are strategizing for the long haul. In this new context, legal compliance and long-term land bank development plans are carefully calculated by enterprises.

Despite higher price levels, real estate projects launched in the former HCMC continue to attract market interest, reflecting buyers’ faith in a new growth cycle. They anticipate further price increases and strong demand, especially in the former HCMC, where developable land is scarce.

As evident from the market’s fluctuations, the real estate sector has undergone a thorough purge. Enterprises introducing products during this phase are meticulous about legal compliance, fostering sustainable competition. This approach ensures long-term liquidity value for their projects.

According to the Ho Chi Minh City Real Estate Association’s report on the real estate market in the first half of the year, the southern market witnessed a robust recovery. Since 2024, the real estate market has overcome its most challenging phase and entered a recovery and growth phase, with a positive trajectory month after month, quarter after quarter, and year after year.

Specifically, in 2023, the HCMC real estate market experienced negative growth, with a decline of 0.5% in Q1 2024. However, from Q2 2024 onwards, it turned positive with a growth rate of 2.94%, followed by 6.7% in Q3 2024, and a 9% increase for the full year 2024. The first half of 2025 saw a 9.1% growth compared to the end of 2024.

Along with the market’s growth, real estate businesses have strategized for the next phase (2026-2027) and accelerated their pace to keep up with the evolving real estate landscape.

The synergy between businesses’ proactive strategies and homebuyers’ confidence has improved the market’s rhythm since the beginning of 2025. According to Mr. Tien, buyer demand remains robust, and projects with legal, quality, and infrastructure advantages continue to attract investment.