9 Years of bTaskee: Celebrating 9 Values that Revolutionized the Vietnamese Home Services Industry

Over the past nine years, bTaskee has evolved from a startup idea into one of the leading home service brands in Vietnam, serving over one million customers across 19 provinces and expanding into Thailand, Indonesia, and Malaysia.

“Nine years ago, bTaskee was just a small idea born from a desire to change societal perceptions about domestic work and the image of women,” recalls Mr. Do Dac Nhan Tam, CEO & Founder of bTaskee. “We never imagined that today we would have the opportunity to accompany millions of families and witness their smiles of happiness.”

This journey hasn’t been without challenges, but the moments when a family received timely support in times of need became the driving force behind our unwavering dedication.

Let’s look back at the nine outstanding values that bTaskee has contributed to its customers, workers, and the community:

First, bTaskee is a pioneer in developing a diverse ecosystem with over 19 family convenience services integrated into a single application, ranging from hourly housekeeping, industrial cleaning, and air conditioner cleaning to elder care and full-house moving services. This integration saves users time and makes service management more convenient.

The multi-service family ecosystem on the bTaskee application.

Second, bTaskee revolutionized the domestic work industry by transitioning from a traditional model to an online service booking platform, providing flexibility for both users and collaborators. According to internal data, the app has recorded over 15 million working hours with a remarkable 98% satisfaction rate.

Third, with bTaskee, millions of families have found not only convenience but also gained precious time to spend with their loved ones. By supporting the care of their homes, the brand has become a trusted companion for parents in their journey to safeguard family happiness.

Fourth, bTaskee is also one of the pioneering brands in establishing industry standards, from recruitment and training processes to professional cleaning toolkits. This lays the foundation for the sustainable development of the family service sector.

Fifth, bTaskee contributes to enhancing the value of domestic work through media campaigns and training. Initiatives like the “Nghề mang hạnh phúc” campaign and the portrayal of “chị Ong cam” (affectionately referred to as bTaskee collaborators or Taskers) have helped shift societal perceptions from prejudice to respect for the profession.

The establishment of bTaskee’s free vocational training center in Ho Chi Minh City in 2023 is a tangible step in this direction.

Sixth, over 10,000 workers, mainly women, have benefited from flexible work opportunities and stable incomes through bTaskee. These “chị Ong Cam” are not just housekeepers but also mothers, wives, and companions to millions of families. With bTaskee, they assert their self-worth and create dual happiness—for their customers’ families and their own.

A Women’s Day event organized by the bTaskee community in Can Tho.

Seventh, the company built a specialized “Tasker Community” where members support each other’s skill development and share experiences, creating a unique identity for bTaskee’s services.

Eighth, bTaskee provides sustainable career development opportunities for women. Many Taskers have advanced to group management positions, become trainers, or expanded their collaboration to other services within the ecosystem, thereby increasing their income and personal growth.

Ninth, bTaskee is one of the few Vietnamese family service companies to expand internationally, with a presence in nine provinces in Thailand and 19 in Indonesia, and most recently, Malaysia. This attests to the brand’s capabilities and serves as a stepping stone for future expansion.

Additionally, during this year’s anniversary campaign, bTaskee organized various appreciation activities, including the “Chào khách thăm nhà” series and the “9 Challenges” game with exciting gifts. They also introduced a new “Community” feature on the app.

Notably, bTaskee will launch a new service and host a large-scale offline event with thousands of guests on May 17, 2025.

With these nine core values, bTaskee continues to demonstrate its sustainability and looks forward to expanding and accompanying more families in the future.

“bTaskee would like to express our gratitude to our customers for their trust and companionship over the past nine years. Join us in continuing this journey of building happy homes here and download the bTaskee app—because every family deserves to be cared for like your own.”