The iPhone that still holds its value in Vietnam: Anticipating the launch of the iPhone 17 series.

Why Consumers Still Favor Older iPhone Models

In the current economic climate, the market for pre-owned iPhones is more vibrant than ever, especially in Vietnam. Instead of spending a large sum on a new iPhone, consumers are increasingly opting for used models. This demand is driven not only by tightened budgets but also by the core values that pre-owned iPhones offer.

According to Rosenblatt Securities, the potential for new US tariffs on imported goods could force Apple to increase prices for new iPhones by up to 43% to offset costs. This not only raises concerns about new iPhone sales but also gives a significant boost to the pre-owned market.

A report from CCS Insight reveals that Apple dominates the global second-hand smartphone market, capturing 60% of the market share. The appeal of “Like New” iPhones lies in their affordable prices, while still offering a stable experience thanks to Apple’s software updates and warranties from reputable retailers.

This trend is even more prominent in the Vietnamese market. Data from Counterpoint Research shows that the domestic smartphone market declined by 15% in the first five months of 2025. As consumers tighten their spending, pre-owned iPhones emerge as an ideal solution, offering cost savings while fully meeting educational and work needs.

Popular Older iPhone Models See Price Drops

Recognizing this trend, retail systems have launched attractive promotions to attract customers. It is observed that the number of customers buying “Like New” iPhones increased by 10% in the first two weeks of August compared to the previous month.

At Di Dong Viet, there has been a significant price adjustment in the pre-owned iPhone flagship segment, with products starting as low as VND 7.79 million. For example, the iPhone 15 Pro Max 256GB is priced at just VND 21.09 million, the iPhone 12 Pro Max starts at VND 10.39 million, and the iPhone 11 Pro Max 256GB Like New is offered at only VND 7.79 million.

Even older models like the iPhone 11 Pro have seen price drops to just VND 5.39 million.

In the affordable segment, pre-owned models such as the iPhone 8 Plus, iPhone Xs Max, iPhone 11, and iPhone 14 are also competitively priced, starting at just VND 2.89 million for the iPhone 8 Plus and VND 8.09 million for the iPhone 14, while still delivering stable performance.

Additionally, “trade-in” programs have been enhanced, making it easier for users to upgrade to newer models at optimized costs. Many retailers also offer flexible warranty, try-and-buy, and installment payment policies, providing peace of mind for buyers of pre-owned devices.

On August 23 and 24, customers can participate in the weekend hot sale at Di Dong Viet, with opportunities to purchase Apple technology products and accessories at discounted prices. For instance, the Apple iPad Air 6 is priced from VND 14.59 million, Airpods 4 from VND 2.89 million, Apple magic keyboard 13” from VND 7.59 million, and Apple pencil pro from VND 2.79 million.

Buying Pre-Owned iPhones with Confidence

One of the biggest concerns for buyers of pre-owned iPhones is product quality. However, reputable retail systems have addressed this issue by offering transparent after-sales policies. All devices are thoroughly inspected, guaranteed to be original, and come with clear warranty terms, and some retailers even offer flexible exchange policies. The “trade-in” programs also make it easier for users to upgrade to newer models at optimized costs.

Thanks to these policies, consumers can not only find affordable pre-owned iPhones that meet their needs but also have peace of mind about the quality. The pre-owned iPhone market is becoming a smart and sustainable choice, rather than just a temporary solution.

The Impending Launch of iPhone 17 and iPhone 17 Pro

As per tradition, the iPhone 17 launch event, expected in September 2025, will have a significant impact on the market, including potential price drops for previous-generation iPhones.

Apple’s Strategy : Apple typically reduces the prices of older iPhone models immediately after introducing new products to create a price differential and encourage consumer adoption of the latest devices. For instance, after the iPhone 17 launch, Apple may discontinue the production of certain older models to focus on the new lineup and simultaneously lower the prices of the devices still on the market.

Clearing Inventory : Retailers will offer deep discounts on older iPhone models to quickly clear their stock and make room for the new iPhone 17 inventory. This presents the best opportunity for consumers to snag Like New or even brand-new devices at extremely attractive prices.

Abundant Supply : When the iPhone 17 arrives, a large number of users will upgrade and sell their previous-generation devices, such as the iPhone 15 and iPhone 16, leading to a surge in supply in the pre-owned market. This increased supply will create competitive pressure, resulting in price reductions.

Which iPhone Models Will See the Biggest Price Drops?

Based on past trends, the models most affected will be the ones that were recently launched:

iPhone 16 and iPhone 16 Pro Max: These are the devices directly impacted by the new release. iPhone 15 and iPhone 15 Pro Max: These models will also see significant price drops to clear inventory, with potential discounts of up to VND 1 million or more, depending on the policies of individual stores.

Even models like the iPhone 14 Pro Max and iPhone 13 Pro Max are expected to see slight reductions of a few hundred thousand to VND 1 million, making them more accessible than ever.