Economic Motivation from Natural and Cultural Potential
On the morning of August 24th, Mr. Pham Anh Tuan, Chairman of the Gia Lai People’s Committee, confirmed that the province has just approved the task of planning the Bien Ho – Chu Dang Ya tourist area with a scale of over 6,300 hectares, with a vision towards 2050. This is considered a “super project” in the tourism sector, playing a strategic role in local economic development and creating a new symbol of tourism in the Central Highlands region.
Bien Ho is a famous natural freshwater lake in Bien Ho commune, Gia Lai province.
The planning area spans Bien Ho commune and Thong Nhat ward, bordered by the Chu Man mountain range, National Highway 14, and other important transportation routes. Investing in this project aims not only to promote the advantages of natural resources but also to create a breakthrough in the economic structure of Gia Lai, with tourism positioned as a key industry alongside agriculture and processing industry.
According to the orientation, Bien Ho – Chu Dang Ya will become a national-level eco-tourism, cultural, and resort complex, capable of competing with international destinations. The project is divided into five main subdivisions: the Bien Ho cultural-spiritual tourism area, the Chu Dang Ya urban tourism services area, the Bien Ho tea tourism area, the Pleiku Northern gateway urban area, and the Bien Ho A eco-urban area.
The total cost of planning amounts to over VND 6.44 billion, including over VND 3.1 billion for planning work and over VND 1.3 billion for idea competitions. The project is expected to be completed by October 2025, after which the province will promote investment and select enterprises with financial potential and experience in the field of sustainable eco-tourism.
Bien Ho, known as the “eyes of Pleiku” or the “green gem of Gia Lai”, boasts a large water surface area and a diverse ecosystem. Meanwhile, Chu Dang Ya, an extinct volcano, is famous for its wild sunflowers in November, associated with the sunflower festival and the cultural life of the Jrai and Ba Na communities. Combining the unique natural landscape with the space of the Central Highlands gong culture creates a rare competitive advantage, enabling the project to potentially reach international standards.
Anticipating a New Symbol of the Central Highlands
Despite its vast potential, the Gia Lai authorities acknowledge that the Bien Ho – Chu Dang Ya area still faces several challenges, particularly the lack of synchronized infrastructure and unstable water sources in the North-Northeast, which may impact the ecosystem. This situation underscores the importance of coupling planning with technical solutions, environmental protection, and water resource balance, avoiding reckless development that sacrifices the ecosystem.
Chu Dang Ya is an extinct volcano in Gia Lai province, inactive for millions of years.
Additionally, for the project to be effective, Gia Lai needs to devise a regional linkage strategy. Bien Ho – Chu Dang Ya cannot stand alone but must connect with other destinations in the Central Highlands and Central regions to form a diverse range of tourism products, increasing visitor length of stay and spending.
According to Mr. Pham Anh Tuan, Bien Ho – Chu Dang Ya is an exceptionally valuable resource, significant not only to the province but also to the nation. Therefore, he emphasizes the need for a well-organized and specialized approach to planning, balancing landscape and heritage conservation with tourism and economic development.
With its vast scale of 6,300 hectares, long-term orientation, and the involvement of capable investors, this project is expected to become a new highlight on Vietnam’s tourism map. It will not only elevate the brand of Gia Lai but also potentially act as a “magnet” for international visitors, providing sustainable revenue for the locality and creating numerous job opportunities for the community.
In the context of the Central Highlands needing new development impetus, the planning of the Bien Ho – Chu Dang Ya tourist area is a crucial step for Gia Lai to efficiently exploit its natural and cultural resources, transforming them into economic value while affirming its position on the domestic and international tourism map.
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