The Underground Gold Rush: How Small Jewelry Shops are Driving Record-High Gold Prices with Quiet SJC Gold Bar Trades

"According to regulations, businesses trading in artistic gold jewelry are not permitted to buy and sell SJC gold bars. This restriction is in place to maintain a clear distinction between the artistic gold jewelry market and the SJC gold bar market, ensuring that each operates within its own distinct parameters."

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SJC Gold Bar Price Hits Record High

At noon on August 25, SJC gold bars were listed at large enterprises such as PNJ, SJC, and DOJI at 125.9 million VND per tael for buyers and 126.9 million VND per tael for sellers.

SJC Gold Bar Street Price Hits All-Time High

Meanwhile, at some small shops in Ho Chi Minh City and the provinces, the price of SJC gold bars was pushed up to a high of 127.4 million VND per tael for buyers and 128.2 million VND per tael for sellers, 1.3 million VND higher than the large gold companies. This is a record high for SJC gold bars. However, buying and selling SJC gold bars at these shops is not easy.

“Today’s selling price is 128.4 million VND per tael, and the buying price is 126.9 million VND. Customers who want to buy must make a 10% deposit and wait about 2 days to receive the gold,” said a Ho Chi Minh City gold shop employee.

Some other shops only traded 99.99% gold rings, listing them at around 106.9 million VND per tael for buyers and 112 million VND per tael for sellers.

SJC gold bar price reaches a historical peak

Low Buy-Sell Spread, High Risk

According to Decree 24/2012 of the State Bank, only licensed banks and enterprises are allowed to trade SJC gold bars. It is considered a violation for small gold shops to trade gold bars without a permit.

However, in recent days, as the price of SJC gold bars has continued to surge, the market has entered a vibrant phase. The demand for exchanges on social groups and networks has also increased, despite the peak prices.

Gold expert Tran Duy Phuong opined that the buying and selling of SJC gold bars by some unlicensed gold shops could be considered a “black market,” hence the limited transaction volume, and they usually only deal with regular and close customers. The selling price is high, but the buying price is also high, with a low buy-sell spread of about 800,000 VND per tael. The question is whether customers are willing to buy at the high prices offered by these gold shops.

“There are customers who want to buy tens of taels of SJC gold bars, but they have to be regular customers, which reduces the risk for both the buyer and the gold shop. If people buy SJC gold bars on social groups or online, they face greater legal risks and the possibility of purchasing low-quality, fake, or fraudulent gold bars,” warned gold expert Tran Duy Phuong.

The demand for buying and selling gold on social groups remains vibrant

SJC gold bar prices have been on the rise in recent days

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