Go to “Touch” and Tell Stories
The dynamic and fast-paced lifestyle has led to a shift in travel habits among young people. They no longer plan their itineraries months in advance but are ready to pack their bags and go wherever their inspiration takes them. For them, each journey is an opportunity to explore nature, immerse themselves in local cultures, and craft their own unique stories through diverse experiences, be it mountain climbing, jungle trekking, kayaking, scuba diving, fishing, indulging in traditional cuisine, or embracing the local community’s way of life.
These young travelers are tech-savvy and creative, often using YouTube, TikTok, podcasts, and personal blogs to narrate their travel tales in their distinct styles. Sometimes it’s just an audio recording, a short clip, or a podcast capturing the rooster’s morning call, the sunset over the sea, the soothing sound of waves crashing on the shore, the fishing village during the silver-sided sprat season, or the rice and potato harvest in the village fields. These authentic reflections of nature’s beauty and local daily life make the travel narratives of these young explorers incredibly vivid and culturally immersive.

Each journey offers a story of personal emotions intertwining with local cultural values. Photo: Everland
Thanks to these young travel ambassadors and the powerful inspiration from their journeys, lesser-known destinations, peaceful villages, and remote islands are gaining an intriguing allure. This also prompts the tourism industry to reshape its products, services, and operations to keep up with the evolving trends among the youth.
Vân Đồn – A Rendezvous for Gen Y and Gen Z
Located just 2.5 hours away from Hanoi, Vân Đồn is emerging as a new hotspot for Gen Y and Gen Z travelers who value experiences, embrace exploration, and favor the workcation trend. With its modern infrastructure and rare natural beauty, including pristine beaches, white sand, mangrove forests, coral reefs, ancient fishing villages, and floating fish farms, Vân Đồn offers a serene yet enriching escape amidst a heritage site.
According to Quang Ninh Province’s tourism statistics, in just the first seven months of 2025, Vân Đồn welcomed nearly 1.5 million visitors, generating an estimated revenue of VND 2,253 billion, a 126% increase compared to the same period last year. Notably, during the 30/4 – 1/5 holiday, the number of visitors surged by 40%. The majority of these travelers belonged to Gen Y and Gen Z, highlighting the growing appeal of this emerging destination.
Activities rooted in nature and local culture, such as orange picking, fishing, visiting fishing villages, exploring historical and cultural sites, kayaking, scuba diving, and savoring delicious local seafood like sandworms, sea crabs, squid, and fish, have become particularly popular among young travelers. One notable offering is the “A Day as a Fisherman” tour, where guests work alongside local fishermen, gaining a deeper appreciation for their labor of love.
Alongside these authentic experiences, Vân Đồn is also rapidly developing a range of upscale accommodation options. Several large-scale projects are already operational, catering to the diverse lodging, entertainment, and recreational needs of young tourists.
Crystal Holidays Harbour Vân Đồn – A Must-Visit Destination
Occupying a prime location on two fronts of Bái Tử Long Bay and adjacent to the upscale Ao Tiên Port, which serves as a gateway to renowned tourist spots like Bản Sen, Quan Lạn, Cô Tô, Ngọc Vừng, and Minh Châu, Crystal Holidays Harbour Vân Đồn is likened to the “heart” of Vân Đồn tourism. This unique intersection of past and present, heritage, and modern vibrancy offers young explorers a holistic emotional experience in their journey through the heritage site.

Crystal Holidays Harbour Vân Đồn provides the ideal setting for emotionally rich vacations for young travelers. Photo: Everland
With five hotel and tourism apartment towers and an international convention center, Crystal Holidays Harbour Vân Đồn is currently the largest and most modern tourism and entertainment complex in the region. The apartments are designed with flexibility, optimized functionality, and integrated services, catering to the diverse needs of the younger generation, be it for leisure, work, or play.
The project is also a pivotal piece in the “all-in-one” smart tourism ecosystem crafted by the Everland Group in Vân Đồn, encompassing accommodation, shopping, sports, and entertainment. From here, guests can embark on the Crystal Holidays Cruise with the “The Beauty of Vân Đồn” itinerary to explore the forest-bay-island wonders, go trekking in Bái Tử Long National Park, enjoy beach time in Quan Lạn and Minh Châu, or savor fresh seafood straight from the fishermen’s floats in Bản Sen.
Expected to commence operations in Q4 2025, Crystal Holidays Harbour Vân Đồn will not only be a chic vacation spot but also a gateway for the younger generation to delve into the deep-rooted cultural and historical essence of the ancient Vân Đồn trading port.
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