The domestic pepper market today, August 29, 2025, continued to surge after several positive adjustments. According to purchasing agents and industry associations, the average pepper price in the country has reached 152,300 VND/kg, an increase of 1,600 VND/kg compared to yesterday. This is considered a rapid rise as the market enters a vibrant trading phase.
In the Central Highlands, considered the “capital” of Vietnam’s pepper industry, there are slight price variations among provinces. Dak Lak and Dak Nong are currently leading with 153,000 VND/kg, a 1,000 VND increase from the previous day. Gia Lai, which often falls in the low-price group, today recorded 151,500 VND/kg, a significant 2,000 VND jump. In the Southeast region, Ba Ria-Vung Tau and Binh Phuoc simultaneously hit the 152,000 VND/kg mark, both increasing by 2,000 VND.
This development clearly reflects the current supply and demand situation. Domestic supply is becoming scarce as most farmers and small dealers have sold their reserved stock from the beginning of the crop. Meanwhile, demand from exporting enterprises tends to increase, especially when negotiations for year-end contracts commence. The convergence of these two factors has driven up pepper prices in recent days.
On the international front, the global pepper market is also witnessing an upward adjustment, particularly in India and Indonesia. According to trade experts, the primary impetus lies in stable demand from Europe and the US, coupled with the potential resumption of imports by China after a stagnant phase. Although Vietnam’s prices remain lower than some other major producing countries, the gap is narrowing, creating certain advantages for domestic farmers.
In a recent report, the Import-Export Department (Ministry of Industry and Trade) stated that with the proposed 50% import tax on Brazilian pepper by the US, Brazil’s market share in the US is expected to decline further in the coming time. Similarly, India will also be subject to a 50% tax rate.
With these tax rates, Vietnamese pepper will be more competitive with a 20% tax rate. Indonesia, with an adjusted tax rate of 19%, will have a great opportunity to further expand its market share in the US market.
However, many experts also noted that the current price fluctuations may not be sustainable. The pepper market is inherently cyclical and heavily dependent on export performance. If major consuming markets adjust their import policies or demand drops suddenly, domestic pepper prices may face opposite pressure. Conversely, if demand remains stable until the end of the year, there is a high likelihood that prices will sustain at high levels.
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