Digital Culture – The Foundation for Change
The world is experiencing rapid shifts following two large-scale crises and the strong development of artificial intelligence. In this context, digital transformation is no longer just a trend but an essential requirement for growth, especially in the banking sector.
Technology and AI are clearly transforming banking processes, directly impacting human resource utilization in the industry. According to statistics, eight banks reduced their staff in 2024, totaling 2,503 people. Meanwhile, according to financial reports from 27 banks for Q1/2025, the total number of industry employees as of March 31, 2025, decreased by 2,143 compared to the end of 2024.
While the market trend is towards lean labor, NCB has chosen a different path: focusing on people, service quality, and digitalization capabilities.
NCB honored with the “Tech Empowerment Awards 2025” at the prestigious HR Asia Awards 2025
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Establishing a work environment that meets the demands of the new era, NCB’s digital culture is not just about digitizing products and processes but also about how people approach, work, and collaborate. Digitalization is implemented synchronously, from automating internal tasks to integrating AI for customer behavior analysis and market trend forecasting, delivering superior customer experiences. Online platforms and tools are utilized to facilitate effective connections, enabling employees to work flexibly and optimize efficiency.
More importantly, NCB shapes its digital culture as a commitment: people-first, technology as a tool. Technological solutions are meaningful only when they enable employees to work smarter, more efficiently, and foster greater cohesion.
NCB establishes a digital work environment to meet the demands of the new era
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The ability to adapt quickly, flexibly, and decisively has driven NCB’s strong innovation over the years and led to its recognition as a “Tech Empowerment Awards 2025” winner at the prestigious HR Asia Awards 2025. This award category, introduced for the first time in Vietnam by HRAA, honors businesses that pioneer the application of technology to enhance employee experiences.
A Cohesive Environment on a Digital Platform
At the HRAA 2025 Awards, NCB was also consecutively recognized as one of the “Best Companies to Work for in Asia” for the third time. This acknowledgment is attributed to the bank’s creation of a cohesive work environment based on six factors: compensation, development opportunities, culture and environment, enlightened leadership, ideal work, and corporate reputation.
In the digital age, NCB has upgraded these six factors to keep up with the times, catering to the needs of a young workforce, especially Gen Y and Gen Z, who make up 90% of NCB’s current staff. The bank has successfully developed a multi-generational environment rich in growth opportunities, challenges, and promotions, meeting the diverse demands of the new era.
Amid strong fluctuations in the human resources field, NCB’s leadership remains steadfast in its people-first philosophy and continues to invest in its employees. Along with enhanced HR policies and competitive salary structures, NCB consistently offers attractive welfare programs and comprehensive training courses covering professional skills, digital transformation capabilities, and more. This holistic approach ensures that people, technology, and data harmonize to drive exceptional outcomes.
Human Resources Strategy for the New Era
“We focus on equipping our employees with adaptability, flexibility, and a willingness to take on more challenging tasks and providing opportunities for career advancement to meet the demands of the times,” said Mr. Ta Kieu Hung, CEO of NCB.
Notably, NCB emphasizes developing its employees’ capabilities and fostering a “delegating” culture. The bank aims to promote 50% of its business block management positions from internal resources by 2027. In this multi-generational environment, NCB’s staff benefits from cross-learning opportunities: the experience of Gen X, the implementation skills of Gen Y, and the creativity of Gen Z combine to produce outstanding results.
NCB focuses on developing its next-generation leaders and managers
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Additionally, the bank maintains and expands leadership-employee dialogue programs and conducts periodic surveys to ensure that each employee feels secure and confident in their career path within the organization. Every policy change is based on the team’s practical needs, creating a happy and fulfilling work environment.
Moving forward, NCB will continue to prioritize enhancing human resources with diverse, flexible, and transparent policies. Tailored training curricula are designed for each functional group, from new hires to managers, to build a robust pipeline of future leaders. NCB also focuses on recruiting talent for critical areas such as business, technology, and digital transformation—the main drivers of the bank’s growth.
In recent years, NCB has made significant strides in human resources, transforming from a small-scale bank into an attractive career destination for banking professionals. Numerous senior executives, international experts, and young talents have chosen NCB as their professional home. NCB is proud to contribute high-quality new-generation human resources with the skills and abilities to thrive in the new era’s labor market.
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