VNDirect’s 2025 Annual General Meeting: Embracing Competition and Technology

On May 28, VNDirect Securities Joint Stock Company (VND) held its 2025 Annual General Meeting in Hanoi. Shareholders approved the 2025 plan with a total revenue target of VND 4,412 billion and a pre-tax profit of VND 2,300 billion, an increase of 8% and 10%, respectively, from the previous year. The company aims for a post-tax profit of VND 1,840 billion.

During the discussion session, in response to a shareholder’s inquiry about VNDirect’s business strategy to compete with other securities companies, especially those affiliated with banks, Chairwoman Pham Minh Huong emphasized that competition is inherent in business. While large banks typically have their own securities arms to complete their ecosystem, she highlighted VNDirect’s independence as a key advantage. The company’s leadership and employees are focused on mastering core technology to drive growth, adopting AI for customer behavior analysis, and developing a workforce capable of collaborating with AI to offer optimized products for investors.

Madam Huong candidly acknowledged that VNDirect no longer holds the leading position in certain aspects. She stated that while market share is desirable, the company doesn’t consider it the top priority, as it also entails certain costs.

“Competition is inevitable, and it helps us identify our weaknesses. Even if we lose our leading position, we will be the ones to do it better,” she shared.

“Hold and You Won’t Lose”: A Message of Patience to Shareholders

Aside from business performance, shareholders also raised concerns about the company’s stock price. Indeed, VNDirect’s share price (VND) has been on a downward trend over the past year, falling from over VND 20,000 in March 2024 to the current level of VND 16,150. This underperformance can be attributed not only to the overall market sell-off but also to internal factors such as hacker attacks and provisions for bond investments.

At the 2025 Annual General Meeting, CEO Nguyen Vu Long reaffirmed the company’s commitment to a 5% dividend policy, equivalent to a return of 3.5-4%, comparable to state-owned bank interest rates. Additionally, shareholders can benefit from potential capital gains if the stock price appreciates. Long encouraged shareholders to hold their shares for the long term, stating, “As long as you haven’t sold, you haven’t lost. We sincerely hope that shareholders will be patient and accompany the company on this journey.”

Madam Huong echoed this sentiment, stating that she didn’t know the stock price for the day as it is determined by the market. As a board member, her focus is on three key aspects that drive the company’s value: mastering technology, protecting shareholder capital, and investing in human capital. She acknowledged that the latter is the most challenging aspect.

The Chairwoman conceded that VNDirect hasn’t delivered short-term attractive growth like some securities companies within the banking ecosystem, which benefit from low-cost funding and reduced transaction fees.

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