Shopee 9.9: Fueling Explosive Growth for Sellers and Brands

The recently concluded Shopee 9.9 Super Shopping Day event has delivered impressive results, setting the stage for a vibrant year-end shopping season. This success promises significant growth opportunities for sellers and brands on the platform.

According to Mr. Trần Tuấn Anh, Managing Director of Shopee Vietnam, “The growth trends in shopping and business activities during this year’s 9.9 event highlight the effectiveness of our continuous reinvestment in the ecosystem. By diversifying promotions, product categories, and entertainment offerings, we not only enhance user value and experience but also empower sellers, brands, and partners. This event serves as a powerful launchpad, enabling them to expand their e-commerce channels, strengthen customer connections, and boost competitiveness in the 2025 year-end shopping season.”

Optimizing Experience and Benefits to Drive Year-End Shopping Demand

The two-week-long “9.9 Super Shopping Day – Super Fast, Super Affordable” event kicked off the year-end sales frenzy with a plethora of attractive offers. Users saved over 2 trillion VND on their Shopee purchases through seller vouchers, Xtra Vouchers of up to 3 million VND, deals starting at 9,000 VND, and free shipping promotions.

Shopee’s 4-hour express delivery service further enhanced the online shopping experience, ensuring speed and convenience. Nearly 2 million orders, including clothing, accessories, food, and pet supplies, were successfully delivered using this service.

Additionally, Shopee’s entertainment programs gained widespread popularity due to their interactive and unique formats. Notable livestreams featured top influencers and celebrities such as Duy Khánh, Jun Phạm, Minh Tuyết, Lucie – Tuấn Dương, and Hannah Olala, offering exclusive deals and engaging content.

The “Sao Live Đỉnh Chóp” super concert, featuring the surprise reunion of 365DABAND, attracted over 10 million views across platforms.

During the event, users spent over 12 million hours on Shopee Live and Shopee Video, generating 1.7 billion views. Orders placed via Shopee Live surged ninefold compared to regular days, demonstrating the platform’s ability to convert engagement into sales—a trend that is becoming increasingly essential in the e-commerce landscape.

9.9 Fuels Exceptional Growth for Sellers and Brands

Nearly 2 million sellers and brands partnered with Shopee to deliver diverse shopping and entertainment experiences during the 9.9 event. The platform recorded remarkable growth across various product categories, setting the stage for sellers to maximize revenue during the peak year-end shopping season.

Shopee’s report highlights skincare, makeup, and home care products as the top-selling categories, with orders increasing 5-8 times compared to regular days. Popular items included face masks, serums, makeup removers, setting powders, laundry detergents, and paper towels.

Shopee Mall emerged as a preferred shopping destination, offering authentic products, exclusive deals, and flexible return policies. Orders on Shopee Mall surged sixfold on 9.9 compared to regular days, reflecting strong user trust and satisfaction.

Shopee Mall announced the top-selling brands in each category during the 9.9 event.

Shopee Premium, the platform’s luxury channel featuring premium and authentic brands, also achieved remarkable milestones. User engagement increased 50 times on 9.9, driving an 18-fold increase in orders compared to regular days.

Visit Shopee now to join the year-end shopping festivities and explore a wide range of offers from top brands and sellers. For more details, click here.