In a recent feature titled “Southern Vietnam in 10 Luxury Experiences: From Skyscrapers to Beaches and Legends,” Forbes Italia spotlighted Phu Quoc, hailing it as “Asia’s new tropical paradise.” The magazine praised the island for its pristine beauty, luxurious accommodations, and serene coastal lifestyle.
Forbes celebrated Phu Quoc as a destination where “untouched nature, luxurious hospitality, and a slow-paced rhythm lulled by the sound of waves” converge. It has become a rising hotspot for international travelers seeking both relaxation and exclusivity. The southern part of the island, including An Thoi archipelago, Kem Beach, and Long Beach, is particularly noted for its top-tier resorts, private villas with infinity pools, and high-end spas.
Infrastructure and Luxury Services Growth
Forbes Italia’s recognition goes beyond its lifestyle appeal; it reflects Phu Quoc’s significant investments in infrastructure, amenities, and experiences. Premier Village Phu Quoc Resort at Ong Doi Cape, with its 217 bespoke villas—each featuring private terraces and ocean-facing infinity pools—is a prime example. Sun Paradise Land, Kiss Bridge, and the Kiss of the Sea art show are highlighted as new icons solidifying the island’s status as a “world-class resort destination.”
International Rankings and Regional Competitiveness
Phu Quoc has previously graced multiple Asia-Pacific luxury travel rankings. In the Travel + Leisure Asia Pacific Luxury Awards 2025, it ranked third among the region’s “Best Islands” and secured a spot in the Top 10 islands overall—the only Vietnamese destination to do so. Recent international accolades have elevated Phu Quoc from an emerging destination to a luxury hub, rivaling the likes of the Maldives and Hawaii.
This surge in global recognition is expected to attract substantial investment from international hospitality brands, upscale resort projects, and affluent travelers from Europe, Asia, and beyond. Key growth drivers include infrastructure developments like the international airport, VIP terminals, and branded luxury resorts, alongside supportive provincial and national policies.
However, experts caution that maintaining service quality, environmental preservation, and the island’s natural charm are critical challenges amid rapid high-end development.
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