
Gold prices have hovered around $3,700 per ounce over the past week, surging nearly 40% year-to-date. Unsurprisingly, some investors are leveraging the Federal Reserve’s cautious stance on monetary policy easing as an opportunity to lock in profits. However, no analysts appear ready to call it quits on this rally anytime soon.
Even as gold achieves its strongest annual performance since 1979, no analysts are advising investors to slow down. France’s Société Générale has increased its gold allocation, holding a maximum of 10% in its Multi-Asset Portfolio Strategy.
They’re not alone. Billionaire Ray Dalio, founder of Bridgewater, stated on Friday (9/19) at the FutureChina Global Forum 2025 that investors should hold at least 10% of their portfolios in gold.
Meanwhile, Morgan Stanley’s Chief Investment Officer, Mike Wilson, recommends a 60/20/20 portfolio allocation, with gold and Treasury bonds evenly balanced.
To put this demand potential into perspective, gold holdings account for only about 2% of total global financial assets.
Even as gold prices near record highs, data from the World Gold Council shows that global holdings in gold-backed ETFs remain significantly below the 2020 record levels.
It’s no surprise that gold is drawing significant attention as investors seek to protect their assets. Inflation, driven by rising government debt, has become a substantial market risk. The U.S. budget deficit has surged by $2 trillion this year, pushing total debt past $37 trillion. Yet, this isn’t solely a U.S. issue.
The entire world is drowning in escalating debt. As a result, gold continues to hit record highs against all major currencies, including the Canadian dollar, British pound, euro, Japanese yen, and Australian dollar.
Alongside growing U.S. government debt, investors are also seeking alternatives to the U.S. dollar as concerns rise that the Federal Reserve is losing its monetary policy independence.
While the Fed has outlined a relatively gentle easing path, some analysts note the potential for more aggressive cuts—particularly in 2026, when President Trump appoints additional governors to the board.
Despite the possibility of volatility or a new consolidation phase, many analysts predict that investment demand will remain robust, with market dips viewed as buying opportunities—a trend evident over the past three years.
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