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The latest data from Vietnam Customs reveals that in August 2025, pangasius fish exports reached $200 million, a 5% increase compared to August 2024. Cumulatively, in the first eight months of the year, this sector has earned over $1.4 billion, marking a 10% rise year-on-year.
In terms of product structure, frozen pangasius fillets remain the flagship product, generating over $1.1 billion. Exports of dried and other frozen pangasius products (under HS code 03, excluding HS0304) reached $246 million, a 2% increase from last year. Notably, deeply processed products under HS code 16—though representing a smaller share—recorded a significant surge in August. By the end of August 2025, value-added pangasius exports totaled $36 million, up 32% year-on-year.
Regarding markets, in the first eight months, exports to the U.S. reached $234 million, a 3.7% increase year-on-year, and are considered stable. Despite modest growth, the U.S. remains a critical market due to its high value, stringent requirements, and global influence. Maintaining growth amid complex tariffs and technical barriers highlights Vietnam’s pangasius industry’s strengthening position in the mid-to-high-end segment.
Exports to CPTPP member countries totaled $242 million in the first eight months, a 36% increase compared to 2024. Japan, Canada, and Mexico are key markets within this bloc, with diverse demand ranging from frozen fillets to processed products. The tax benefits from the FTA, coupled with shifting consumer preferences toward convenience and safety, are unlocking significant opportunities. Thus, CPTPP is not just a short-term highlight but a long-term strategic region for the pangasius industry.
Within ASEAN, Thailand imported $52 million worth of pangasius, a 31% increase year-on-year, while the Philippines reached $26 million, up 31%. Malaysia and Singapore also maintained steady growth. With geographic proximity, lower logistics costs, and similar tastes, ASEAN is becoming a “safety belt” that reduces the industry’s reliance on distant, technically challenging markets.
Exports to Europe reached $120 million in the first eight months, a 6% increase year-on-year. Although growth remains moderate, the EU is a high-value market with strong brand influence. Stable demand for high-standard pangasius fillets, particularly in Germany, the Netherlands, and Spain, underscores long-term consolidation potential.
Vietnam is the world’s largest producer and exporter of pangasius, accounting for 52% of global production and 90% of international trade, with products favored across multiple markets for their flavor and competitive pricing. The fish is widely sold as “dory” in most Southeast Asian countries. In Malaysia, locals call it “ikan patin,” commonly consumed whole, steamed, or cooked with fermented durian in a spicy broth.
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