Where Are the Super Rich Flocking To? Unveiling the New Destinations for Million-Dollar Assets

Behind this wealth migration is an attractive market where million-dollar real estate becomes a symbol of class, investment mindset, and generational legacy.

Restructuring Asset Portfolio

Reports from UBS and Knight Frank both point to a common trend: the upper class is simultaneously restructuring their asset portfolios towards quality and sustainability. The shift in allocation from high-risk channels to real-value assets, particularly premium real estate in potential markets, reflects a new investment mindset. It’s not just about investing money for short-term gains but also about strategic timing and a long-term vision.

According to Knight Frank’s 2024 Wealth Report, over 79% of the ultra-wealthy are increasing their investment in luxury real estate as a “safe haven” for their assets due to its ability to preserve value amid market fluctuations. In major markets such as New York, London, Paris, Hong Kong, and Dubai, the value of luxury real estate has even grown during periods of market stagnation or decline caused by economic cycles and geopolitical unrest.

Moreover, luxury real estate is usually located in scarce, strategic locations, often by the water, combining unique design, utility, and operational values. A penthouse in the heart of a bustling financial center or a private mansion nestled in nature becomes a symbol of one’s status and class. Investors are not just “parking their money” but also nurturing a lifestyle and accumulating a legacy to pass down through generations.

The New Focus of Capital Flow

Vietnam’s luxury real estate market has witnessed robust growth in recent years, especially in areas near Ho Chi Minh City, as inner-city land becomes scarcer. This growth is driven by multiple factors, including significant infrastructure investments, a rapidly growing middle and upper class, and the trend toward seeking green living spaces close to nature without compromising modern amenities.

Additionally, the continuous entrance of large real estate enterprises, developing large-scale projects with well-planned products and high-end standards, has been instrumental in transforming outlying areas into “coordinates” of capital accumulation.

A notable example is the Waterpoint integrated township, spanning 355 hectares in the west of Ho Chi Minh City, developed by Nam Long in collaboration with Japan’s Nishi Nippon Railroad, a century-old enterprise.

Waterpoint is nestled along the Vam Co Dong River

Conveniently located on Provincial Road 830, Waterpoint is just over a 30-minute drive from Ho Chi Minh City’s center via existing transportation routes, including the Hochiminh City-Trung Luong-My Thuan Expressway and National Highway 1A. In the 2025-2026 period, the completion of major infrastructure projects such as the Ben Luc-Long Thanh Expressway and Ring Road 3 will significantly reduce travel time between the township and the city center and the entire key southern economic region.

Waterpoint boasts a prime location, enveloped by 5.8 kilometers of the Vam Co Dong River. Waterfront real estate, associated with water elements, has long been favored by the upper class for its immeasurable value in terms of living environment quality, expansive views, and prosperous feng shui. Combining the natural flow of the river, the developer has planned over 8 kilometers of canals throughout the township, along with more than 65 hectares of green spaces to regulate the microclimate. This “nature-centric” approach to urban development provides a pristine natural environment, forming the foundation for a balanced and happy life.

First planned in the 2000s, Waterpoint has gradually taken shape as an integrated township, setting new living standards in the west of Ho Chi Minh City. A range of amenities, from an international bilingual school, a polyclinic, a Vietnamese-Japanese cultural village, a marina to dedicated sports and entertainment complexes, are already operational, promptly fulfilling shopping, educational, entertainment, and healthcare needs within a few minutes’ walk. The urban ecosystem of amenities is continuously expanding and upgrading to cater to the future 30,000 residents.

Waterpoint is designed to become an important satellite city of Ho Chi Minh City

With its meticulous planning, superior connectivity, and promising potential, Waterpoint offers residents a lifestyle immersed in nature yet seamlessly connected to urban conveniences, privacy, and a sense of community. Investing in real estate is not merely about acquiring a tangible asset but also aspiring toward intangible values, lifestyle standards, and generational legacies.

As part of its strategy to develop integrated townships and continuously elevate quality standards to cater to diverse lifestyles and investment preferences, Nam Long will soon introduce Legacy Collection by Nam Long. This collection features a range of premium and luxury projects, worthy of being passed down as a legacy for the upper class, located in unique and exclusive locations.