Blurring the Lines Between Luxury and Affordable Apartments
In a market that is increasingly polarizing, many are faced with a financial dilemma: choosing between ‘making do’ and ‘living well’. This often means opting for the basic amenities of affordable housing or stretching one’s budget to afford the exorbitant prices of luxury condominiums.
According to Decree 95/2024/ND-CP issued by the government, apartments are classified into three grades: 1-2-3 based on eight criteria: location, amenities, parking, corridors and lobbies, elevators, electricity supply, apartment units, and minimum standards.
Grade 1 (luxury) apartments are required to provide a full range of amenities, including community spaces, children’s playgrounds, shopping malls or supermarkets, swimming pools, and educational, medical, or sports facilities. Green landscapes, security, and property management services are also key factors that homebuyers seek in a luxury condominium.
However, C-Holdings, a real estate enterprise founded by businessman Nguyen Quoc Cuong (Cường Đô-la), is challenging the boundaries between affordable and luxury segments by pioneering the creation of premium yet affordable housing for the younger generation.
The chairman of C-Holdings shared, “I don’t consider myself special, but our approach at C-Holdings is unique. In our projects, I strive to blur the lines between luxury and affordable condominiums. For many, affordable housing merely provides basic amenities, and quality is often compromised. But I believe that with the right approach, delivering premium amenities is not out of reach.”
This philosophy is evident in C-Holdings’ successfully completed projects: C-Sky View and The Mansion. Ms. Ha Nga, a resident at C-Sky View, shared her surprise and gratitude after living there for three years: “I never imagined that with a budget of over one billion VND, I could enjoy an infinity pool, a Jacuzzi, a BBQ area, and a peaceful reading corner every evening.”
“The developer also regularly offers free classes like painting, piano, English, and swimming; organizes markets and festivals on holidays, filling the community with vibrant energy and fostering a cohesive and harmonious neighborhood,” Ms. Nga added.
The Felix – Continuing the Journey of Creating a Distinctive Mark
Following the ‘quality beyond price’ mindset, The Felix, C-Holdings’ newest project in the heart of Thuân An City, north of Ho Chi Minh City, is positioned as an affordable luxury condominium for young individuals seeking a quality, comfortable, and financially feasible home.
Each apartment at The Felix serves as a ‘green recharge station’, offering residents a tranquil retreat after a long day.
Surrounded by lush greenery, The Felix boasts three layers of water features (a lake, an ecological canal, and an infinity pool) and four layers of green spaces (a lake park, landscapes on the 1st, 5th, and 21st floors). This unique combination provides a serene living environment amidst the vibrant young city.
With a rumored selling price starting at only 34 million VND per square meter, The Felix impresses from the moment one steps into its lobby, which is designed to the standards of a luxury hotel. The professional reception and security staff further enhance the sense of sophistication and exclusivity for residents and visitors alike.
The lobby at The Felix exudes elegance and sophistication, designed to the standards of a luxury hotel.
Additionally, The Felix offers over 68 modern amenities distributed across multiple floors, mimicking the structure of a tree’s roots, trunk, and crown. The ‘root’ of the tree caters to residents’ essential needs with a commercial street, a square, a jogging track, a pickleball court, a daycare center, parking lots, electric vehicle charging stations, themed gardens, and resting pavilions…
The ‘trunk’, located on the 5th floor, provides a space for spiritual relaxation and community connection, featuring an infinity pool with a breathtaking view, a sauna, a tea room, a chess area, a café, a library, flower gardens, and a walking path.
The infinity pool at The Felix utilizes salt electrolysis technology, which uses pure salt to produce natural chlorine ions, ensuring bacteria-free water without the unpleasant chemical odor. This technology is gentle on the skin and hair and is especially safe for children.
The ‘crown’ of the tree, on the 21st floor, is dedicated to physical well-being and family bonding, featuring a modern gym, a yoga area, a children’s climbing area, a painting corner, a ping-pong room, a BBQ garden, an event space, a conversation area, and a playground. It also offers a panoramic view of Thuân An City, making it an ideal spot for couples to enjoy romantic evenings.
Residents of The Felix are privileged to experience resort-like living every day.
The Felix is more than just a condominium project; it represents a declaration of financial freedom and a vision of happy, thriving communities for the younger generation. It embodies the belief that a green, luxurious, and comfortable life is not a distant dream but a tangible reality within reach.
On June 18th, the developer will host its first livestream event to introduce The Felix project, providing potential customers with comprehensive information and addressing any queries they may have. During the livestream, viewers will have the opportunity to take advantage of exclusive deals and enjoy special offers and discounts.
Developer: C-Holdings
Business Implementation Consulting Unit: BHS Group
Website: https://thefelix.c-holdings.vn/
Hotline: 0274.380.3999
What’s in the Luxury Apartment that Singer Bang Kieu Recently Purchased with a Deposit for Three Units?
“Vietnam’s renowned singer, Bang Kieu, has recently made a significant real estate investment in the heart of Hanoi. The artist has purchased not one but three apartments in the prestigious Hausman Premium Residences project. Known for its resemblance to a miniature Paris, the development offers a unique and luxurious lifestyle, and Bang Kieu has shared his plans to make this his new home.”
The Lion City’s Keppel Real Estate Tycoons Offload 23% of Troubled 30-Year Project
Keppel has been actively divesting its capital from various projects in Vietnam, pocketing a substantial sum of 453 million SGD (equivalent to 8.919 trillion VND) in 2024, and continuing its streak with 4.542 trillion VND in the first quarter of 2025.
Kido Joins the Big Leagues With a Multi-Billion Dollar Real Estate Venture Alongside Vingroup, Bitexco, and Phu My Hung
“Over the years, KIDO has amassed an extensive land bank, according to CEO Tran Le Nguyen. The company’s strategic land acquisitions have positioned it well for future development and expansion.”
The Diamond City – A Visionary Urban Development in the Heart of Mong Cai
In a dynamic and ever-shifting real estate market, Mong Cai stands out as a beacon of opportunity. This vibrant city is attracting significant investment and is a shining example of a thriving property market.
The New Generation of Resort Real Estate: Where Cash Flows Freely and Value Grows Exponentially
As the real estate investment landscape undergoes a period of stagnation, a new era of property investment is emerging. This new wave focuses on unlocking the potential of capital, steering away from stagnant investments. In the coastal city of Tuy Hoa, Phu Yen, HTL Seaside stands as an exemplary embodiment of this evolving trend.
