PNJ Ranked Among Vietnam’s Top 50 Most Efficient Companies

On September 27th, the Investment Bridge Magazine announced that PNJ ranked 6th (up 3 places from 2024) for its sustainable growth. This year’s list was compiled from data between 2021-2024, based on key metrics: revenue growth, profit, return on equity (ROE), stock performance, and market capitalization.

According to the organizers, the domestic macroeconomy over the past three years has been impacted by global inflationary pressures, rising production costs, and volatile exchange rates. Despite these challenges, many businesses have demonstrated resilience and strong growth through meticulous internal preparation, operational optimization, and the pursuit of new growth drivers.

Among them, PNJ stands out as a prime example, implementing flexible business strategies to overcome challenges in the jewelry market, particularly the “dual storm” of raw material shortages and weakened purchasing power.

Despite numerous uncertainties, in the first half of 2025, PNJ recorded net revenue of 17,218 billion VND and post-tax profit of 1,119 billion VND, achieving 55.1% and 57.1% of the annual targets, respectively. Recently, Brand Finance reported that PNJ’s brand value increased by nearly 9% compared to last year, reaching 523 million USD, ranking 9th among Vietnam’s top 10 strongest brands.

PNJ continuously innovates to celebrate the beauty of its customers. Photo: Tuan Vu

As a leading retailer in the jewelry and lifestyle industry, PNJ achieved a 14.1% revenue growth and a 7.3% post-tax profit increase in 2024 compared to the previous year, reaching 37,823 billion VND and 2,115 billion VND, respectively—the highest in the company’s history.

“Maintaining this impressive performance for nearly a decade is a testament to PNJ’s exceptional management capabilities and adaptability in the face of market fluctuations,” shared a representative from the organizing committee.

At the event, PNJ representatives emphasized that effective business operations are interpreted across multiple dimensions, including production, operations, technological innovation, marketing, cost optimization, and risk management. Efficiency remains the top priority in the company’s decision-making process, ensuring long-term and sustainable value creation for shareholders, customers, employees, and the community.

PNJ launches its men’s jewelry brand, Mancode by PNJ. Photo: Tuan Vu

In its 5-year development strategy, PNJ places “new business development” at the core. Diversifying its investment portfolio and expanding into complementary sectors such as retail technology and premium consumer products are seen as crucial levers for broadening growth opportunities and ensuring long-term business efficiency. By introducing Mancode by PNJ, the company has successfully tapped into the high-potential male customer segment.

For its core business areas, PNJ continually enhances product designs, quality, and shopping experiences to meet the ever-evolving preferences of its customers. Through the application of technology to improve retail capabilities, a market-trend-aligned product portfolio, and creative marketing campaigns, the company attracts a diverse range of new customers.

PNJ is steadily transforming and reaching international heights. Photo: Tuan Vu

Additionally, PNJ is undergoing a significant transformation with the introduction of new sales models and outlets. As of mid-year, PNJ is the largest jewelry retailer in the country, with 428 stores across 31 provinces and cities (post-merger).

According to company representatives, since initiating its “reboot” strategy years ago to innovate its business mindset, PNJ’s operational efficiency has consistently surged. This core momentum propels the company toward new records in sales, profits, and recognition from prestigious domestic and international organizations. Furthermore, PNJ is continuing its “upgrade reboot” to enhance long-term competitiveness, aiming to become a leading lifestyle retailer in the region.