The Ninety Complex: A Milestone Handover Unlocking Lasting Value

Last week, The Ninety Complex project, located at 90 Lang Street in Dong Da, Hanoi, officially commenced handover, marking a significant milestone. This development presents a rare opportunity for investors to tap into a steady stream of tenants right in the heart of the urban core.

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Handover Time – The Golden Opportunity to Seize

If real estate development is likened to a train journey, the handover time is when the train begins to reach its destination, simultaneously opening a new journey tied to the phase of community development and attraction. Starting from September 27, 2025, The Ninety Complex will officially commence handover, marking the project’s readiness for operation. Witnessing a completed structure and assessing the market at this handover phase, it’s the perfect moment for investors to swiftly select products with outstanding advantages that can immediately generate passive income.

Unlike many projects still under construction, requiring a 2-3 year wait and anticipation for progress to begin operations, The Ninety Complex is fully prepared for investors to receive and operate their units immediately. The financial policy is also highly favorable: only 30% of the initial capital is needed (equivalent to 1.2 billion VND for a studio apartment, ranging from 32-38m²), with the remainder supported by a 0% interest loan for up to 18 months and a complimentary high-end interior package worth 250 million VND in October 2025.

The Ninety Complex is not just a new building in the heart of Hanoi; it’s a milestone reflecting market trends with its multi-functional apartment model for living, working, and renting. This flexibility allows for sustainable rental income and long-term value appreciation. With its official handover, the project acts as a bridge connecting investment phases: immediate exploitation today, steady accumulation tomorrow. Amid the bustling pace of the capital, The Ninety Complex emerges as a “golden key,” opening the door for investors to step into the vibrant yet resilient flow of inner-city real estate.

Strategically located at the intersection of three central districts—Dong Da, Thanh Xuan, and Cau Giay—The Ninety Complex stands tall as a convergence point of modern living and Hanoi’s rich cultural heritage. This prime location offers direct connectivity to major arteries leading to central districts, convenient access to Noi Bai Airport, and seamless inter-provincial connections. The project is also surrounded by cultural and administrative hubs, educational institutions, and major office complexes, ensuring a dense population and high demand for accommodation. It’s a true “urban transit hub” where all needs are within reach.

Beyond its strategic location, The Ninety Complex is managed by the international firm CBRE and boasts a 5-star amenity system. From a year-round saltwater pool, jacuzzi, sauna, and modern gym to a sky garden, ground-floor commercial center, and luxurious lobby, every detail is designed for unparalleled convenience. Each unit is adaptable, serving as a quiet office, a professional service space, a wellness retreat, or a high-quality residence.

The flexibility of the product model and the prime location further enhance its value. Out of 480 units, only 168 studio apartments are available. Optimally designed, these studios are highly sought after for their versatility, affordability, and ease of customization, making them ideal for rental exploitation. These “boutique versions” are a rare find in the heart of the capital.

Studio apartments are easily transformed into multi-functional spaces with smart interior packages.

Sustainable Accommodation Demand – The Market’s Underlying Current

In major cities, the appeal of central real estate is measured by the influx of residents and workers. Hanoi, with its current population of 8.7 million, is projected to reach 10 million in the next decade. Rapid population growth intensifies the demand for housing, accommodation services, and flexible workspaces.

Alongside domestic demand, Hanoi is emerging as a top destination for international investment. In the first eight months of 2025, the city attracted nearly $3.82 billion in foreign direct investment, a 1.6-fold increase from the previous year. This surge reflects global corporations’ confidence and signals a growing presence of international experts, a demographic with high demand for premium living and working spaces.

Notably, the average primary selling price of new apartments in Hanoi reached a record high of 91 million VND per square meter in Q2 2025, highlighting the upward trend in the central market, especially for inner-city projects with compact, rentable units.

The rental market remains vibrant, with serviced apartment rents averaging 610,000 VND/m²/month (including service fees) in Q1 2025. For a standard one-bedroom apartment in the city center, rents range from 15 to 25 million VND/month, depending on location and amenities. In the premium segment, some projects command up to $35/m²/month (over 900,000 VND/m²). Short-term rentals via online platforms see even higher rates due to demand from international tourists and business travelers, especially during peak seasons and events.

Another sustainable demand source comes from students and parents associated with inner-city universities. Within minutes of The Ninety Complex are prestigious institutions like the Foreign Trade University, Diplomatic Academy, Hanoi Medical University, Hanoi Law University, and Banking Academy. These universities enroll tens of thousands of new students annually, creating a significant need for safe, convenient, and nearby accommodation.

Centrally located projects always attract high demand for various purposes, especially completed projects, which are highly sought after due to their scarcity.

Many families are willing to invest in central serviced apartments to provide convenient accommodation for their children while securing a rentable asset for the future. This trend is common in global metropolises, where investing in student housing is seen as a triple-advantage strategy: ensuring a quality living environment, generating stable long-term income, and benefiting from property appreciation due to prime locations.

Experiences from major cities reinforce this trend. In South Korea, officetels (combined living and working spaces) are a key segment. Singapore focuses on long-term serviced apartments, while Tokyo embraces micro-apartments as a solution to high population density. All these models highlight the enduring appeal of compact, flexible, centrally located properties with high occupancy and stable returns.

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