Revolutionizing Delivery Standards: J&T Express Leverages Technology to Ensure “On-Time Delivery, Complete Satisfaction”

E-commerce Market Boom: Opportunities Amidst Challenges

Recent reports from the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) and the Vietnam E-commerce Association (VECOM) forecast that the e-commerce market will reach approximately $25 billion by 2025, marking a 20% growth compared to the previous year. This positions Vietnam among the top 3 e-commerce markets in Southeast Asia and within the global top 10 for growth rates.

This growth presents lucrative opportunities for e-commerce platforms, sellers, and logistics providers alike. However, it also places significant strain on delivery systems, particularly in major cities, where the surge in orders complicates goods flow management.

Recognizing this challenge, J&T Express proactively implemented the JMS system—an advanced management platform integrating AI for demand prediction, Big Data for real-time analytics, and GPS for optimized routing. This system not only facilitates smart operational planning but also integrates automation technologies like DWS (Dimensioning, Weighing, Scanning) and Crossbelt-sorter at major sorting hubs in Hanoi and Ho Chi Minh City, enhancing processing efficiency.

These innovations reduce wait times, streamline goods flow, and mitigate traffic congestion challenges. As a result, processing efficiency at these hubs has significantly improved, enabling faster and more effective responses. This also opens avenues for sustainable cost reduction, positioning J&T Express for robust growth by turning challenges into opportunities.

In parallel with operational optimization, J&T Express actively supports SMEs by providing a seamless interface for order management, real-time tracking, and smooth COD payment processing. The company’s extensive network of post offices and JMS-enabled batch order management alleviate competitive pressures for SMEs, enabling them to access broader markets.

Enhancing Customer Experience: Timely Delivery, Complete Receipt

Beyond market dynamics, J&T Express faces another critical challenge: escalating customer expectations for fast, convenient, and reliable e-commerce services, coupled with stringent delivery demands. Leveraging its user-friendly mobile app and website, J&T Express integrates sub-3-second response technology and flexible COD services, underpinned by the JMS digital platform. This smart operational framework allows customers to track orders in real-time, receive updates, and access instant support. The extensive post office network ensures timely deliveries and complete receipts, even in remote areas.

Recently, J&T Express invested in 315 new trucks—a strategic move to bolster peak-season capacity—alongside new sorting hubs in key regions. These hubs feature dozens of conveyor belts and modern processing zones equipped with DWS systems for automated barcode scanning, weight, and size verification. This ensures optimal handling of large volumes, meeting customer demands even during peak periods. These enhancements alleviate pressure on inter-regional routes between Ho Chi Minh City and Hanoi, improving efficiency in the northern region, where e-commerce orders are surging.

These advancements not only address challenges but also build strong customer trust, enhancing J&T Express’s brand reputation through positive market feedback. This exemplifies the company’s ability to transform pressure into momentum, creating a competitive edge.

Integrating Sustainability into Business Strategy

Beyond enhancing customer experience and operational efficiency, J&T Express leverages technology to meet sustainability standards, fulfill social responsibilities, and strengthen corporate governance.

In terms of green materials, J&T Express actively implements eco-friendly logistics practices across receiving, sorting, delivery, and material reuse processes. Initiatives include adopting recycled bags, biodegradable waterproof bags, 45mm biodegradable tape, and single-sheet electronic waybills to reduce plastic waste. These efforts underscore J&T Express’s commitment to building a comprehensive green logistics network, aligned with sustainable development goals.

In transportation, J&T Express has deployed a “4-in-1” model optimizing operations, training drivers in fuel-efficient practices, utilizing technology to shorten routes, and enhancing fuel efficiency. The JMS system optimizes delivery routes using AI, Big Data, and GPS, reducing redundant distances and cutting fuel consumption and CO₂ emissions. In Vietnam, J&T Express aims to reduce fuel consumption by 1 liter per 100 km across its fleet.

Additionally, J&T Express prioritizes social responsibility through initiatives benefiting employees, the environment, and communities. Notable CSR programs include the “Building a Green Future” campaign, featuring waste collection drives, furniture recycling, urban afforestation, volunteer activities supporting vulnerable groups, and educational sponsorships.

Recently, J&T Express’s JMS solution was nominated for the “Breakthrough Solution for Digital Transportation” category at the Better Choice Awards 2025. This recognition highlights not only technological innovation but also the value of combining creativity with environmental responsibility, establishing a truly sustainable business model for the future. J&T Express’s success is expected to inspire other enterprises, driving innovation across Vietnam’s logistics sector.

As an international express delivery brand, J&T Express entered the Vietnamese market in July 2018. With a nationwide network, the company supports fast and convenient delivery services. Internationally, J&T Express operates in thirteen countries, including Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, Saudi Arabia, the UAE, Mexico, Brazil, and Egypt.