Ford Unveils Electric Pickup with a Twist: Unique Design, RAV4-Beating Cabin Space, and an Unmatched Driving Experience

Ford has recently sparked curiosity in the automotive industry by announcing plans to produce a mid-size electric pickup truck. Set to debut in 2027, this vehicle will be built on an entirely new, versatile electric platform. Notably, Ford is pioneering a revolutionary assembly approach, opting for a novel manufacturing method over traditional assembly lines.

However, what has left enthusiasts intrigued is Ford’s decision not to unveil any prototype of this electric truck. In a podcast interview with *The Verge*, CEO Jim Farley shed some light on this mystery.

According to Farley, this new model “isn’t really a pickup truck” in the traditional sense. He describes it as having a completely fresh design, offering “more interior space than the RAV4, America’s best-selling vehicle, excluding the front trunk and pickup bed. It’s incredibly fast, rear-wheel drive, a joy to drive, and features a digital experience unlike anything we’ve seen, even in China.”

Ford dealers who previewed the model described it as “sleek and aerodynamic,” with dimensions closer to the Maverick than the Ranger. However, Ford has explicitly stated this electric vehicle is not an electric Maverick.

Interestingly, Ford has also trademarked the name “Ranchero” for motor vehicles, electric cars, and pickup trucks. This evokes memories of the Ranchero, a past rival to the Chevrolet El Camino. Unlike traditional body-on-frame trucks, the Ranchero was based on a car platform, hinting at a similar approach for Ford’s new model.

A Ford spokesperson clarified, “Trademark filings protect Ford’s brand, designs, and symbols for products and services. We routinely file trademarks as part of our business, but they don’t necessarily indicate new product plans.”

The Ford Maverick, positioned below the Ranger, has been a massive success, partly due to its seamless integration into the “Built Ford Tough” family. Sharing a platform with the Escape, the Maverick mirrors the design of larger Ford trucks while offering practical pickup features like a versatile bed and payload capacity. However, if the new model leans more toward a car-like design, public reception may differ.