On the evening of October 3rd, the Better Choice Awards 2025 took place at the National Innovation Center (NIC) in Hoa Lac. Recognized as one of Vietnam’s most prestigious technology award ceremonies, this event celebrates products, brands, and applications that deliver innovative, user-friendly, and practical experiences for consumers.
In addition to familiar categories like Smart Choice Awards, Car Choice Awards, Innovative Choice Awards, and Consumer Finance Awards, the Better Choice Awards 2025 introduced a new initiative: the KOC Better List. This special ranking highlights consumer technology products evaluated directly by tech-savvy consumers (KOC – Key Opinion Consumers).
Below are the standout products honored in the KOC Better List 2025.
Headphones of the Year
In the realm of wireless headphones, Bose has long been synonymous with cutting-edge noise-canceling technology. With the QuietComfort Ultra Earbuds 2, this renowned audio brand reaffirms its leadership by offering a comprehensive experience. From balanced sound quality and world-class noise cancellation to exceptional comfort, these earbuds set a new standard.
Outstanding Next-Gen Home Appliance
Designed by Jacob Jensen Studio with a minimalist aesthetic and powered by the “all-in-one cleaning hub” technology, the Ecovacs Deebot X11 Omni Cyclone is more than just a device—it’s a symbol of modern living. It embodies a lifestyle defined by cleanliness, efficiency, and intelligence.
This product inspires Vietnamese consumers to envision a future where tedious household chores are seamlessly handled by smart machinery, creating a pristine and refined living space with just a voice command or a single touch.
Best Value Laptop
Combining an ultra-light design, long-lasting battery, high-quality OLED display, and competitive pricing, the ASUS Zenbook A14 ticks all the boxes for a premium yet affordable laptop.
Aligned with the “Breakthrough Spirit” of the Better Choice Awards 2025, the KOC Better List not only expands the horizon for innovative tech products but also fosters trust and interaction between brands and consumers. This initiative is a key step toward shaping a smarter, more transparent, and sustainable consumer ecosystem for the future.
Duc Khuong
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