Durian Exports Surge to New Heights
According to the Vietnam Fruit and Vegetable Association (Vinafruit), durian exports in August reached a remarkable $589 million, marking a 55% increase compared to July and a 10% rise year-over-year. In the first eight months, exports totaled $1.79 billion, with China accounting for 91% of this figure at $1.6 billion. Projections for September suggest a potential milestone of $700–800 million. Despite farm-gate prices dropping to around $2.60/kg, and even below $1.10/kg in some areas, robust production volumes and strong market demand have fueled this export boom.
Mr. Dang Phuc Nguyen, Secretary-General of Vinafruit, attributes this success to abundant supply and the resolution of cadmium residue warnings. Export prices have also rebounded, contributing to the sector’s growth. By the end of September 2025, durian exports had generated approximately $2.6 billion, with China remaining the top importer.
Beyond fresh produce, 2025 has seen processed fruits and vegetables outpace fresh exports by 10%—a rare occurrence. This growth stems from businesses investing in advanced factories, expanding specialized farming zones, and enhancing raw material quality to meet stringent import standards. Processed goods not only stabilize domestic prices but also boost value by 3–5 times while extending shelf life.
Key markets like Europe, Japan, and South Korea continue driving demand, while China offers significant expansion opportunities. Recently, China approved four protocols for official exports of chili, passion fruit, bird’s nests, and rice bran, diversifying product offerings and encouraging deeper processing investments.
Experts predict 2026–2030 as a breakthrough era for Vietnam’s processed fruit and vegetable sector, fueled by China’s openness to more processed items and rising global demand for sustainable products. By leveraging signed protocols, investing in advanced processing, and ensuring high-quality raw materials, Vietnam could sustain double-digit annual growth, establishing processed goods as a stable export pillar independent of fresh produce reliance.
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