On June 16, 2025, at the Aurora Convention Center in Vung Tau, DIC Holdings Joint Stock Company officially unveiled its new brand identity as DICERA Holdings Joint Stock Company (DICERA Holdings), marking a strategic transformation after over three decades of development. This event not only signifies an important milestone but also serves as a declaration of a new beginning – one that is more confident and comprehensive, continuing the mission of building a sustainable future for the community.
Throughout its 30-year journey, DIC Holdings has established a strong reputation in the market. Founded in 1994 as the Trading and Construction Materials Enterprise under the Investment Construction and Tourism Services Company, now known as the DIC Corporation, its initial function was to trade in commercial construction materials.
A significant milestone was reached in 2005 when the company officially transformed into a joint-stock company named DIC No. 4 Joint Stock Company, starting with a modest chartered capital of 5 billion VND. However, it was during those early years that a grand vision was forged: to become a leading brand in the construction industry, creating quality projects that bear the hallmark of the era.
Today, the company has evolved from a construction contractor into a multi-sector enterprise with a closed-loop value chain, contributing to the urbanization and modernization of numerous localities across the country.
The “old coat” no longer fit the company’s new stature and aspirations. With the unanimous agreement of the management team, the approval of the Group, and the resolution of the General Meeting of Shareholders, DIC Holdings was determined to take a comprehensive leap forward, not only in scale but also in a new development orientation.
The year 2025 marks a significant milestone with the birth of the DICERA Holdings brand – a strategic transformation that accompanies the country’s aspiration to rise in the new era of development.
DICERA Holdings – A Strategic Transformation
DICERA is not just a name but a declaration of a courageous transformation journey. “DIC” inherits the core values from DIC, symbolizing the reputation, experience, and solid foundation forged over more than 30 years. “ERA” ushers in a new era, where aspirations, innovation, and a pioneering spirit lead the way.
Additionally, DICERA is an acronym for six strategic fields: Development, Investment, Construction, Energy, Real Estate, and Assets Management, reflecting a comprehensive vision and commitment to creating a robust and sustainable development ecosystem in this era of advancement.
Accompanying the new name is the modernly designed DICERA Holdings logo. The cube shape evokes a sturdy structure, representing stability and standards in every project, while the hexagon signifies dynamism and flexibility, essential qualities in today’s business environment.
The square block below symbolizes a solid foundation, akin to land, the source of all life and prosperity. The parallel lines allude to high-rise structures and the spirit of collaborative growth. The upward-pointing arrow embodies the aspiration to lead, precision, resilience, and the unwavering spirit of breakthrough embodied by DICERA.
The DICERA logo is designed with simplicity yet conveys multiple layers of meaning: it crystallizes sustainable construction thinking, harmonious development, and aspirations for growth, uniting the core areas of operation, and blending earth and sky, while also evoking the image of a home, the source of happiness, comfort, and prosperous development.
Modernly Designed Logo with Multiple Meanings
Rebranding – Reaffirming Our Commitment to Community Development
Rebranding is also about recommitting. DICERA Holdings remains steadfast in upholding the three unwavering standards in construction: “Accurate Progress, Standard Quality, and Safe Construction.” These form the foundation of the solid trust bestowed by our valued partners, customers, and investors throughout our development journey, which we continue to inherit and strengthen.
With a vision to become a large-scale multi-industry enterprise with a closed-loop value chain – encompassing construction, real estate, industry, energy, and asset management – DICERA is dedicated not only to creating iconic projects but also to elevating the quality of life, boosting local economic growth, and fostering a civilized and desirable living environment.
New Look, New Success
Each project undertaken by DICERA is envisioned with a holistic perspective on sustainable development: well-planned and standardized designs, modern infrastructure, environmental friendliness, and harmony with the surrounding community. Furthermore, DICERA prioritizes investment in human resources, technology, and social responsibility to create long-lasting value, not only for customers and investors but also for the community in which the company operates.
“Setting Standards – Elevating Lives”
Rebranding Marks the Beginning of a New Journey
Rebranding signifies the start of a new journey, where DICERA continuously creates value, ensuring that every step of the company’s progress also advances society. For more information, please visit dicera.vn
Media Contact:
DICERA Holdings Communications Team
Phone: 0977748880 | Email: [email protected]
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