Unprecedented: Vietnam’s $3.5 Billion Petrochemical Giant Unveils AI-Powered 3D CEO, Directly Engaging Customers

This digital edition vividly showcases BSR's achievements, strategic initiatives, and forward-looking vision.

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At the 2025 Customer Conference, Binh Son Refining and Petrochemical JSC (stock code BSR) introduced a groundbreaking “AI Speaker”—a 3D avatar of CEO Nguyen Viet Thang.

This digital persona directly presented BSR’s achievements, strategic vision, and future roadmap.

In an era where corporate event technology often relies on videos or slides, BSR’s deployment of an AI keynote speaker underscores its proactive integration of cutting-edge solutions into core operations.

BSR CEO Nguyen Viet Thang (AI version) delivering the keynote

From a governance perspective, this initiative signals BSR’s forward-thinking approach.

“Over the past five years, technology has advanced exponentially, positioning AI as the cornerstone of innovation across industries,” stated CEO Nguyen Viet Thang. “I’m confident that BSR, alongside our clients and partners, will embrace this transformative wave to build a brighter future.”

BSR CEO Nguyen Viet Thang (live version) addressing the 2025 Customer Conference

Alongside strategic announcements, key financial milestones were highlighted. Since operations began, Dung Quat Refinery has produced over 102.7 million tons of products, generating ₫1,800 trillion in revenue.

Currently supplying over 30% of Vietnam’s domestic fuel demand, BSR is channeling resources into its Refinery Expansion Project, prioritizing technology as the linchpin for sustainable growth.

As of October 3, 2025, Binh Son Refining and Petrochemical JSC boasts a market capitalization of ₫83 trillion.

In 2021, Nvidia CEO Jensen Huang hosted a press conference from a kitchen setting to unveil the company’s latest innovations.

While 14 seconds of the presentation appeared seamless, the kitchen, Huang’s likeness, and even his leather jacket were entirely computer-generated.

Nvidia leveraged this event to showcase Omniverse—its 3D virtual world platform. Engineers scanned Huang’s face and body to create a hyper-realistic 3D model, programmed with precise gesture and expression replication.

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