In September, the total retail sales and consumer service revenue at current prices reached an estimated VND 598.7 trillion, marking a 2.0% increase compared to the previous month and an 11.3% rise year-on-year. Notably, revenue from apparel sales surged by 15.2% year-on-year; food and foodstuffs by 13.8%; cultural and educational goods by 11.4%; household appliances and equipment by 10.0%; accommodation and catering services by 15.0%; and travel services by 19.7%.
Total retail sales and consumer service revenue at current prices. Source: General Statistics Office
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During Q3/2025, the total retail sales and consumer service revenue at current prices reached an estimated VND 1,759.1 trillion, reflecting a 2.6% increase quarter-on-quarter and a 10.1% rise year-on-year.
For the first nine months of 2025, the total retail sales and consumer service revenue at current prices reached an estimated VND 5,176.0 trillion, up 9.5% year-on-year (compared to an 8.8% increase in the same period of 2024). Excluding price factors, the growth rate stood at 7.2% (compared to 5.8% in the same period of 2024).
Retail sales revenue for the first nine months of 2025 reached an estimated VND 3,947.9 trillion, up 8.3% year-on-year. Key categories included food and foodstuffs, which grew by 10.3%; apparel by 8.2%; cultural and educational goods by 8.1%; and household appliances and equipment by 6.7%. Localities recording notable retail sales growth in the first nine months of 2025 compared to the same period last year were: Da Nang (9.4%); Can Tho (8.8%); Hanoi (8.4%); Ho Chi Minh City and Hai Phong (both at 8.3%).
 Total retail sales and consumer service revenue at current prices for the first nine months of 2021-2025
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Accommodation and catering service revenue for the first nine months of 2025 reached an estimated VND 624.4 trillion, up 14.8% year-on-year. Localities with significant growth in this sector included: Da Nang (18.1%); Ho Chi Minh City (18.0%); Can Tho (14.2%); Hai Phong (12.0%); and Hanoi (11.9%).
Travel service revenue for the first nine months of 2025 reached an estimated VND 69.6 trillion, up 20.5% year-on-year. This growth was driven by proactive tourism promotion programs and the development of new tourism products since the beginning of the year, attracting both domestic and international tourists. Localities with notable increases included: Ho Chi Minh City (24.3%); Hanoi (21.9%); Quang Ninh (20.2%); Vinh Long (16.0%); and Da Nang (13.2%).
Other service revenue for the first nine months of 2025 reached an estimated VND 534.1 trillion, up 12.1% year-on-year. Localities with significant growth in this sector included: Hue (17.4%); Bac Ninh (17.3%); Hai Phong (14.4%); Can Tho (13.6%); Ho Chi Minh City (12.5%); and Khanh Hoa (11.8%).
– 10:45 06/10/2025
A Buzzing July: Trade and Tourism Thrive
The estimated total retail sales of goods and consumer services revenue in July reached VND 576.4 trillion, a 1.1% increase from the previous month and a 9.2% surge compared to the same period last year.
Retail Sales and Consumer Service Revenue Hit an Estimated $177.4 Billion in Seven Months
“The commercial and tourism sectors continued their positive growth trajectory, with an estimated 9.2% year-on-year increase in the total retail sales of goods and consumer services in July. For the first seven months of 2025, the total retail sales of goods and consumer services rose by 9.3% compared to the same period last year. This growth was driven by a 15.0% increase in revenue from accommodation and food services, along with a significant 20.0% surge in tourism travel revenue.”
Retail Goods and Consumer Services Revenue to Rise 9% in 2024, Meeting Government Targets
With a host of strategies to boost the domestic market and stimulate consumption in the final months, there has been a significant impact on the growth of the service industry in 2024.
The Magic of Saigon’s Retail Renaissance: Unlocking a 30-40% Sales Surge
As we approach the Lunar New Year of 2025, the Year of the Snake, businesses are gearing up with an impressive capital of over 22 trillion VND. Notably, more than 8 trillion VND of this is allocated for essential food and beverage items, ensuring a well-stocked and prosperous holiday season.
Launching the “National Focused Promotion Program 2024”
Vietnam Grand Sale 2024 is a nationwide event taking place from December 2nd to 31st, 2024, offering promotions of up to 100% discounts. This is an excellent opportunity to boost domestic sales and engage with a recovering local market.
