IFC Reshaping the Financial Landscape
According to economic experts, the National Assembly’s approval of the resolution to establish the International Financial Center (IFC) for the 2025–2028 period is not only a strategic directive with a clear legal framework but also a historic opportunity for Da Nang to firmly position itself on the global financial map. This decision will redefine the city’s identity and create a “new playbook” for capital flows.
Strategically located as the economic heart of Central Vietnam and the gateway to the East-West Economic Corridor along the South China Sea, Da Nang holds a unique advantage in developing a financial-logistics-risk insurance ecosystem, serving both domestic and international markets. With a population exceeding 3 million post-expansion, the city boasts both the growth potential and market resources necessary to emerge as a new growth pole, complementing Ho Chi Minh City in Vietnam’s financial landscape.
In preparation for its role as an international financial hub, Da Nang has expedited the development of over 300 hectares of prime land in the city center, along the Han River and My Khe Beach, within a 5–10 km radius of Da Nang International Airport. This area is poised to become the destination for global financial institutions, fintech companies, and investment funds.
Simultaneously, the city is focused on cultivating a “work-leisure-innovation” ecosystem, upgrading education and healthcare to international standards, and maintaining high environmental quality—key factors in attracting global talent and corporations.
Experts predict that once operational, the IFC will establish Da Nang as a new growth engine for Vietnam, expanding the development space for financial services integrated with logistics, tourism, and technology.
In this context, real estate will no longer merely “piggyback” on infrastructure development but must align with the IFC. Demand will shift from the mass market to iconic properties meeting international operational standards: luxury apartments, commercial-financial complexes, and integrated “live-work-play” spaces tailored for investors, professionals, and digital nomads.
Notably, trophy assets in irreplaceable locations along the Han River, linked to the financial district or emerging as new architectural landmarks, will hold strategic advantages in attracting the elite. These properties will serve as a benchmark of investor prestige in the Da Nang IFC era.
The New Taste of the Elite
The 2024 Knight Frank Global Wealth Report reveals that Vietnam is home to 5,459 individuals with a net worth exceeding $10 million, ranking sixth in Southeast Asia. New World Wealth forecasts a 125% increase in Vietnam’s wealth over the next decade—the highest growth rate globally relative to GDP per capita and millionaire count.
The rapid rise of high-net-worth individuals (HNWIs) and global investment trends are fueling the pursuit of rare, iconic trophy assets in heritage cities and dynamic economic hubs. Mid-tier real estate is no longer sufficient to retain capital; instead, luxury and ultra-luxury segments are becoming the focal point for investors seeking both safe-haven assets and affirmation of their status within the global elite ecosystem.
In Vietnam, alongside Hanoi and Ho Chi Minh City, Da Nang is emerging as a prime destination. In 2025, a wave of luxury and ultra-luxury real estate projects has arrived to cater to the diverse demands of the elite.
Among these, The Legend Danang stands out. Situated in a prime location adjacent to the iconic Dragon Bridge, the project boasts exceptional architectural grandeur and world-class amenities. Investors regard its residences as rare trophy assets along the Han River, where every square meter holds long-term investment value.
The Legend Danang is hailed as one of the rare trophy assets along the Han River
Additionally, Da Nang’s market has welcomed new international hospitality brands and five-star hotels. A tourism boom, with 12.8 million visitors (including 5 million international tourists), further enhances the city’s capital appeal.
To provide investors with a comprehensive overview of Da Nang’s transformative shifts in the IFC era and emerging opportunities, the seminar “Escape to Danang: Where Investment Meets Lifestyle” will take place at 9:00 AM on October 12, 2025, at the 24th Floor, ROX Tower, 54A Nguyen Chi Thanh, Hanoi.
Featuring Ngọc Trinh, MC Công Tố, and leading investment experts, the event promises sharp insights into capital migration trends and opportunities to own rare trophy assets along the Han River. This is an unmissable gathering for investors seeking sustainable value in the new era.
Unusual Trends Emerging in the Land Plot Market
While land plots in areas like Da Nang, Hai Phong, and Hanoi are experiencing a boom, the markets in Ho Chi Minh City and Binh Duong are only beginning to show signs of recovery. Meanwhile, Ba Ria – Vung Tau remains relatively quiet, with prices dropping by 10% and interest levels decreasing by 13%.
Over 1.6 Trillion VND Invested in Road Linking Da Nang’s Western Ring Road to La Son – Tuy Loan Expressway
The highly anticipated route connecting the Western Beltway to the La Son – Tuy Loan Expressway (behind the High-Tech Park) boasts a total investment of over 1.6 trillion VND. Construction is slated to commence in 2025 and is expected to be completed by 2028.
Da Nang Mobilizes Full Force: Door-to-Door, Plot-by-Plot Land Data Cleansing Campaign
Da Nang mobilizes its entire political system to conduct door-to-door, plot-by-plot surveys, ensuring standardized and digitized land information across the city.
Aria Bay: The Front-Row Privilege on Ha Long Bay’s Heritage Waters
Nestled in the “front-row” position overlooking Ha Long Bay, Aria Bay by BIM Land offers a panoramic vista that embraces the bay, lake, and cityscape, creating a symphony of luxury amidst the heritage skies. The convergence of its prime location, iconic architecture, world-class amenities, and the Marina Bayfront District sets a new standard of living for the elite community.
Da Nang Invests Over VND 1.6 Trillion in La Son – Tuy Loan Expressway Connector
The new route will complete the Southwest Ring Road network, establishing a strategic transportation axis that seamlessly connects the High-Tech Park with the La Son – Tuy Loan Expressway.
