Following the official launch of the iPhone 17 in Vietnam, older iPhone models have not seen price reductions; instead, they are showing slight increases.
Specifically, compared to late August—before the iPhone 17 launch—models like the iPhone 16 Pro and Pro Max have risen by approximately 500,000 VND, now priced at 25.59 million VND and 30.59 million VND, respectively, for the lowest storage options.
Meanwhile, the iPhone 16 has increased by over 1 million VND to 19.99 million VND, and the iPhone 16 Plus has risen by 700,000 VND to 22.99 million VND for the 128 GB version.
Among the iPhone 16 models, only the 16e has seen a negligible increase, from 14.99 million VND to 15.09 million VND for the lowest storage option.
Price increases are also evident in iPhone 15 models, with the standard 15 recording a 1 million VND increase and the 15 Plus rising by 700,000 VND. The new listed prices for these two products are now 15.99 million VND and 19.59 million VND, respectively.
Retailers explain that late August is typically a low season for the market, prompting deep price cuts on various iPhone models to attract customers. As the low season ends, prices are being adjusted to align with business strategies.
Additionally, this year’s iPhone season has uniquely enabled older models to regain price stability without deterring buyers. Firstly, the iPhone 17 series is priced higher than previous years, largely due to exchange rates. For instance, the iPhone 17 Pro Max starts at 37.99 million VND, approximately 3 million VND more than the iPhone 16 Pro Max’s starting price last year. The standard iPhone 17 is also priced at 24.99 million VND, compared to 22.99 million VND for the iPhone 16.
The higher pricing of the iPhone 17 series creates a gap that allows older iPhone models to maintain their prices while still attracting buyers.
Secondly, the trend of opting for older iPhone models after the release of new ones is becoming more common. For many, these devices remain capable of handling essential tasks while offering cost savings.
This is evident as sales of older models like the iPhone 16 and 15 series have been reported as “strong” following the iPhone 17 launch.
Meanwhile, the iPhone 17 series is on track to become the best-selling iPhone launch in Vietnam. Currently, dealers are still fulfilling pre-orders, with customers purchasing the iPhone 17 Pro Max facing a 2-3 week wait. Other models, however, are now more readily available for direct purchase in stores.
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