The iconic Italian scooter brand, Lambretta, has officially launched in Vietnam, marking a significant step in its global expansion strategy. This move follows its successful presence in various European, American, and Southeast Asian countries, including Thailand, Indonesia, and Taiwan.
Lambretta’s dealership in Vietnam. Photo: Lambretta
Founded in 1947 in Milan, Italy, by Ferdinando Innocenti, Lambretta became a symbol of European style and freedom. The brand was highly popular in Vietnam during the 1960s and 1970s before disappearing for decades.
For its re-entry into the Vietnamese market, distributor Lamscooter introduces three models: G350, X300, and X125. Designed in Milan and assembled in Bangkok, Thailand, these scooters meet the stringent EURO5 emission standards.
The G350, Lambretta’s flagship model, embodies the brand’s classic design. It features a Double Arm Link suspension, dual-channel ABS, a Bluetooth-enabled TFT display, and full-LED lighting. Starting price: 169.2 million VND.
Lambretta’s scooters boast a large size. Photo: Lambretta
The X Series, comprising the X300 and X125, targets younger riders with a modern design. The X300, powered by a 275cc engine, starts at 140 million VND, while the X125, ideal for everyday use, begins at 95.2 million VND. Both models feature dual-channel ABS, dual shock absorbers, Bluetooth-integrated TFT screens, and full LED lighting.
The X125 and X300 duo. Photo: Lambretta
Lamscooter plans to open seven 3S showrooms in Ho Chi Minh City and Da Nang within a week of the launch, with further expansion to Hanoi and other provinces. By 2026, the company aims to establish 18 showrooms nationwide.
Lambretta’s 3S showroom in Ho Chi Minh City. Photo: Lambretta
Lambretta’s entry into Vietnam’s premium scooter market is a notable development, intensifying competition among European and Japanese brands in this thriving segment.
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