Ferrari has officially unveiled details of its first-ever electric vehicle (EV), marking a historic milestone in the brand’s 77-year legacy. This groundbreaking move signifies the most significant shift since the company’s inception in 1947.
According to Reuters, the Ferrari EV is slated for a Q2 2026 launch and will be manufactured at the newly constructed €200 million Maranello facility, dubbed the “E-Building.” The production line is designed for flexible assembly of electric, hybrid, and internal combustion models, enabling Ferrari to preserve its mechanical heritage while transitioning to a zero-emission future.
A standout feature is Ferrari’s decision to internally develop its entire electric powertrain, including the motor, inverter, and battery, rather than outsourcing to third-party suppliers. This approach aims to deliver the “signature sound, emotion, and acceleration” that define Ferrari’s identity. CEO Benedetto Vigna emphasized that in-house battery and energy management software development allows the brand to fine-tune the vehicle’s “emotional signature,” addressing the common critique of electric motors feeling “soulless.”
Ferrari assures that its inaugural EV will not compromise emotion for technology. “The car will deliver an authentic Ferrari experience—sound, responsiveness, driving feel—without a gasoline engine,” Vigna stated.
The synthetic sound system is engineered to produce a unique “roar” for the electric motor, derived from the natural resonant frequencies of mechanical components rather than artificial engine simulations.
Reuters sources indicate the EV’s starting price will exceed €500,000, surpassing even the current SF90 Stradale hybrid. This pricing strategy underscores Ferrari’s focus on exclusivity over volume. Vigna reiterated, “Ferrari will never produce more than market demand—this formula ensures our brand’s value and emotional appeal remain unparalleled.”
Performance-wise, the Ferrari EV is expected to achieve a 0–100 km/h sprint in under 2.5 seconds, a top speed exceeding 330 km/h, and a WLTP-rated range of approximately 600 km. An 800V fast-charging system enables an 80% charge in roughly 20 minutes. The battery’s floor-mounted placement lowers the center of gravity, enhancing handling and road grip.
This EV launch comes amid intensifying competition from Chinese automakers in Europe’s electric vehicle market and stricter EU emissions regulations. However, Ferrari benefits from an EU emissions exemption for small manufacturers until 2035, allowing a more deliberate transition.
Analysts highlight Ferrari’s decision to develop its own battery and motor technology, rather than partnering with firms like Rimac or Bosch, as a strategic move to maintain its unique electrification DNA. “Ferrari is taking the opposite approach to Tesla—focusing on emotion and experience over data and range,” noted the Financial Times.
Sources: Reuters, Financial Times
