Inspiring a Beautiful Life: Vietnamese Businesses Championing Sustainable Values

For nearly three decades, ROX Group has forged a path of sustainable development, crafting aspirational living spaces, industrial zones that foster livelihoods, and green energy fields. We’ve woven a spirit of beauty and relentless innovation into everything we do, propelling our nation forward into the digital age.

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Development Aligned with Community Goals

Every stage of a nation’s development requires pioneering enterprises with ambitious visions. In the journey of accompanying the nation to build a modern and sustainable economy, the founders of ROX Group view prosperity not as a destination but as an unending quest.

Guided by the spirit of “Think Big – Act Boldly – Continuously Contribute,” ROX Group has evolved into a diversified investment conglomerate over nearly three decades. Its ecosystem of urban development, industrial zones, services, and finance is deeply rooted in social responsibility and community-centric goals.

Hundreds of modern urban complexes, equipped with integrated amenities and innovative community activities, are elevating living standards across 34 provinces nationwide.

14 industrial zones are creating livelihoods and progressively aligning with ESG standards.

3 solar energy projects are reducing emissions and contributing to Vietnam’s Net Zero goals.

A network of smart hotels, shopping centers, and modern office buildings offers contemporary living, working, and entertainment experiences.

Each ROX Group project embodies the ambition to set new benchmarks, collaboratively building a better life for the community.

ROX Group’s leadership shares: “Beyond business success, ROX Group strives to create elegant, high-quality, and sophisticated values, shaping new lifestyles and standards for the community. We are committed to delivering world-class products, services, and innovative social initiatives that drive positive change.”

ROX Group’s relentless efforts have established it as a role model for pioneering enterprises, earning recognition in the “Top 40 Outstanding Businesses” representing 40 years of innovation.

Leading in the Digital Era

To continue supporting the nation in the digital age, ROX Group is pioneering a transformation centered on technology-driven operations, data-informed management, and culture-led growth.

For years, the Group has digitized its entire governance ecosystem, from ERP systems and asset management (FM) to AI chatbots and internally developed tech solutions. Through comprehensive digital transformation, ROX is building an intelligent management platform, integrating data into every process: from strategy planning and HR to finance and customer care.

Alongside technological investment, the Group fosters a digital corporate culture, encouraging creativity, learning, and adaptability. This empowers ROX’s workforce to become the core of transformation, acting as the “living processors” within the Group’s modern operational system.

ROX Group is also developing a smart ecosystem spanning urban areas, industrial zones, services, and energy. Each digital step aims to enhance customer experiences and create shared value for society.

Inspiring Through Human Values

Alongside business and innovation, ROX Group is deeply committed to social responsibility.

Through the ROX Share community initiative, the Group implements meaningful projects such as building and repairing schools in remote areas, providing scholarships, constructing bridges and unity houses, supporting war veterans, aiding disaster-affected communities, and reforestation efforts.

Inspired by the Group’s values, ROX employees enthusiastically participate in blood drives, charity meals, post-disaster cleanups, river waste removal, and environmental protection campaigns.

Every donated drop of blood spreads a beautiful gesture

Moving forward, ROX Group will integrate the UN’s 17 Sustainable Development Goals (SDGs) into its daily operations.

Beyond CSR, ROX Group aims to inspire a culture of kindness. Over the past year, the Group has partnered with the Hanoi Symphony Orchestra and Ho Guom Theatre to make classical music more accessible to Vietnamese audiences. Recently, ROX Group members supported the 2025 Mid-Autumn Festival across multiple urban complexes nationwide.

ROX Group spreads inspiration through emotionally resonant melodies

ROX Group’s commitment to creating shared value and inspiring sustainable contributions has earned it the “Inspirational Brand” award at the 2025 APEA for the second consecutive year.

As ROX Group enters a new phase, it remains focused on digital transformation and enhancing customer experiences to maintain leadership in Urban & Industrial Development, Services, and Finance. The ambition to go global fuels the Group’s drive to reach new heights and share Vietnamese values with the world.

Services

Minh Tài

– 15:00 13/10/2025

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