In its long-term development strategy, Vietnam aspires to become a regional financial hub, aiming for global financial center status. This ambition transcends mere economic goals, serving as a litmus test for institutional strength, governance capabilities, and the ability to craft a living and working environment that magnetizes international capital.
To materialize this vision, alongside transparent legal frameworks, competitive financial policies, and cutting-edge technological infrastructure, a frequently overlooked yet foundational element is real estate—particularly integrated urban developments. These act as the “soft infrastructure” shaping Vietnam’s integration and growth within the future global financial ecosystem.
This “soft infrastructure” encompasses not only physical spaces but also a comprehensive ecosystem of life-supporting services—ranging from healthcare and education to work environments, shopping, entertainment, and community relaxation spaces. These components collectively forge a sustainable allure for global experts, investors, and capital flows.
In Episode 8 of the “Nation Building” talk show, themed “Vietnam – A Global Financial Destination,” Ms. Thi Anh Dao, Marketing Director of Masterise Group, remarked: “Real estate must be viewed not merely as housing, but as the soft infrastructure for international capital.” According to Ms. Dao, integrated urban developments—where residents live, work, and access world-class education, healthcare, cultural, and commercial services—are the essential physical environments for fostering a sustainable financial ecosystem.
Real Estate: The Foundation of “Soft Infrastructure” for International Financial Cities
Real estate, especially large-scale integrated urban developments, does more than create living or working spaces; it constructs the physical framework for a modern financial center. This foundation underpins national competitiveness, converging land resources, transportation infrastructure, energy, technology, and urban governance capabilities. Elements such as Class A offices, international urban zones, commercial centers, and interconnected satellite cities form the “skeleton” of the City Hub model—a blueprint successfully implemented by Singapore, Dubai, and Hong Kong (China) to establish their global financial prominence.
Simultaneously, real estate serves as a direct conduit for international capital, diversifying financial resources and expanding derivative financial products. Deeper international investment in the market fosters transparent operational standards, laying the groundwork for a professional, stable, and efficient financial market. Notably, while real estate accounted for 16.5% of total registered FDI in 2024, this figure surged to nearly 24% in Q1 2025, reflecting robust international investor confidence in Vietnam’s potential to develop an integrated financial-urban-technological ecosystem.
…To Make Financial Centers “Worth Working,” “Worth Living,” and “Worth Investing”
Ms. Thi Anh Dao emphasizes that building a global financial center cannot rely solely on technical infrastructure or financial institutions; it must extend to living infrastructure—the linchpin for retaining global talent, experts, and investors. A successful financial center must be not only a place “worth working” but also “worth living” for long-term residency. Only when it embodies both “worth working” and “worth living” can it truly become a place “worth investing.” This triad of value defines a modern financial center, where a transparent work environment, encouraged growth opportunities, and assured quality of life converge to foster a sustainable ecosystem of trust and resources.
In this context, real estate emerges as the nexus between economy and lifestyle. Internationally planned urban developments not only deliver high-quality living spaces but also inspire global investor confidence. The interplay between real estate, industry-logistics, and technological infrastructure will redefine Vietnam’s competitive edge. When industrial zones, airports, seaports, and cities are harmoniously planned, real estate becomes a strategic link connecting Vietnam to the global financial and trade network.
Masterise Group’s Pioneering Role in Crafting “Soft Infrastructure”
Strategically, real estate, innovation, and technology are the three pillars propelling Vietnam toward its vision of becoming an attractive and sustainable global financial destination. With its multifaceted real estate development capabilities—spanning residential, commercial, office, service, retail, infrastructure, and logistics—Masterise Group is not only creating living spaces but also contributing to the “soft infrastructure” foundation for Vietnam’s future financial centers.
As an international real estate ecosystem, Masterise Group is at the forefront of introducing modern urban-commercial development standards, offering global experts a world-class living environment, international-standard workspaces, and investment quality assured by real-world operational value.
Once this “soft infrastructure” is established—not merely buildings, but an international-standard ecosystem for living, working, and investing—Vietnam will transcend being a capital destination, becoming a global hub of excellence. This will cement its new position on the world financial map.
The “Nation Building – Proud Vietnam” talk show is an inspiring series broadcast on the Government’s Electronic Information Portal, produced by HTV9 and VCCorp. Launched as Vietnam enters a new development phase, the program aligns with the goal of becoming a high-income nation by 2045, as outlined in the 13th Party Congress Resolution and Resolutions 29, 30, 31, and 57 on growth model innovation, private sector development, and strategic infrastructure.
The series highlights exemplary individuals, stories, and initiatives, showcasing the synergy between the government, businesses, and communities in building a modern, integrated Vietnam that preserves its unique identity. Produced by VCCorp in collaboration with Ho Chi Minh City Television and strategically partnered with Masterise Group, the show airs on the Government’s Electronic Information Portal every Tuesday at 8 PM, live-streamed on VCCorp’s website, and rebroadcast on HTV9 every Thursday at 9:45 PM.
Cooling Down the Land Fever: Da Nang Cracks Down on Price Manipulation and Speculation
In response to the recent complexities in the real estate market, the People’s Committee of Da Nang City has issued an official dispatch to inspect, review, rectify, and address issues related to price manipulation and speculation in real estate. The directive also focuses on enhancing land management and utilization across the city.
Mastering Real Estate Pricing: Strategies for Effective Control
The regulatory body is set to implement a series of measures aimed at cooling down the real estate market, particularly in the high-end segment, where speculation and price manipulation have become rampant.
Emerging Luxury Hotspot in Ho Chi Minh City: High-End Condos Reach Record Price of 300 Million VND/m²
According to Avison Young, the Nam Rach Chiec area (formerly An Phu, District 2) has emerged as the epicenter of competition in the high-end segment, with a slew of major projects launching simultaneously.
Top Vietnamese Conglomerates Sun Group, Novaland, and Hoa Sen Group Pour VND 35 Trillion into 9 Mega Projects Spanning Over 2,300 Hectares in Lam Dong
Among the entities receiving investment certificates and signing agreements are prominent corporations and conglomerates such as Sun Group, Novaland, and Hoa Sen Group.
Vietnamese Tech Enters US Market: U2U Network Listed on Kraken
This marks a significant milestone for Vietnam’s blockchain technology, as a homegrown project meets the stringent listing requirements of the world’s leading exchange.
