MSB Honored as “Asia’s Outstanding Enterprise” and “Inspirational Brand”

The Asia Pacific Enterprise Awards (APEA) 2025, a prestigious 18-year-old regional accolade, has honored MSB (Maritime Bank) for its outstanding achievements in product innovation, business growth, and community contributions. This recognition not only cements MSB’s position as a leading bank in Vietnam but also highlights its robust presence in the Asia-Pacific financial landscape.

MSB’s triumph in the “Outstanding Enterprise in Asia” and “Inspiring Brand” categories at APEA 2025 underscores its excellence across key areas: operational performance, technological innovation, workforce development, and corporate social responsibility. These awards reflect MSB’s commitment to driving progress and creating value for stakeholders.

Ms. Dao Thi Thom, Deputy Director of Communications & Marketing at MSB, receives the “Inspiring Brand” award (Photo: Organizer)

As of 2024, MSB’s total assets reached nearly VND 320.2 trillion, a 20% year-on-year increase, with pre-tax profits rising 18% to VND 6.903 trillion. This growth is underpinned by a strong financial foundation and rigorous risk management. MSB’s extensive network includes 260 branches, partnerships with 400 correspondent banks across 55 countries, and a customer base of over 6 million individuals and 1,000 corporate clients.

Digital transformation has been pivotal to MSB’s success. Initiatives such as AI-driven credit card issuance, core banking modernization, and interactive banking platforms have streamlined operations, enhanced security, and elevated customer experiences. These innovations have boosted efficiency, customer engagement, and market competitiveness, with a 25% increase in customer referrals and an 80.2/100 CSAT score in recent years.

Internally, MSB prioritizes employee development, earning recognition as one of Vietnam’s “Best Places to Work.” With a vision to create an inclusive workplace, MSB fosters gender equality, career advancement, and continuous learning. These efforts ensure a high-performing workforce aligned with the bank’s long-term growth.

MSB’s CSR initiatives focus on education, healthcare, and financial support for micro-enterprises and women-led businesses, contributing to local and national sustainable development goals.

In addition to APEA 2025 accolades, MSB was recently awarded “Most Innovative Banking Product” at the Vietnam Outstanding Banking Awards 2025 for its FX Dealing platform and M-Flex online mortgage solution. These innovations exemplify MSB’s dedication to delivering seamless, secure, and efficient financial services.

MSB’s achievements reflect its innovative solutions, sustainable growth strategies, and community engagement, solidifying its position as a leading Vietnamese bank with growing regional influence.