ROX Group: Building Beautiful Communities with Residents

A Journey of Connection Through Festive Seasons

Tra My vividly recalls her first Mid-Autumn Festival in 2017, shortly after her family moved to S Goldmark City. Below their balcony, children gleefully paraded with lanterns, while adults mingled and helped each other capture moments along Vietnam’s longest 3D Mid-Autumn mural. Through each festive season and community event, she and her neighbors forged beautiful memories, growing closer year by year.

By Mid-Autumn 2025, her child had grown, crafting mooncakes and masks for younger kids, while neighbors felt like extended family. Goldmark City had become a cherished part of their lives, where children thrived in laughter during festivals, and adults found joy and camaraderie in a warm, tight-knit community.

Behind these bonding activities during Mid-Autumn and other holidays lies the imprint of ROX Group—a developer committed to crafting high-quality, meaningful urban living. Beyond Goldmark City, ROX Group’s communities nationwide have become hubs of shared joy and connection.

From traditional celebrations like Lunar New Year, Mid-Autumn, and Christmas, to community runs in Nghe An and Tra Vinh, summer camps in Thai Binh and Bac Giang, and initiatives like sports events, charity drives, tree planting, and clean-up campaigns, each program embodies the spirit of sharing and unity.

Community run in Nghe An organized by ROX Living

Through these efforts, ROX Group not only builds modern, convenient spaces but also nurtures the soul of its communities—where residents bond, cultivate civility, and foster a strong sense of belonging. These seemingly small values are what give ROX Group’s urban developments their enduring vitality.

Building Civil Communities in Livable Urban Spaces

Sociologists note that apartment buildings are merely the “hardware” of modern cities. The “software”—what truly defines quality of life—is the human connections within them. In many complexes, residents often keep to themselves once their doors close, rarely engaging with neighbors.

A truly livable urban space requires more than modern amenities—it needs a thriving community culture and sustained connections. Understanding this, ROX Group has always aimed to create vibrant, joyful communities since entering urban development.

Residents unite to support flood victims during Mid-Autumn 2025

Within its ecosystem, ROX Living and ROX Signature pioneer sustainable, green urban projects, setting new living standards. Meanwhile, ROX Key, with members like TNPM, C-One, and Nhat Viet, acts as the “extended arm” managing spaces and coordinating community activities. Together, they form a holistic circle where residents are nurtured both physically and emotionally, proudly belonging to their community.

Guided by the mission “Creating Synergistic Value for Life,” ROX Group sees the handover of a modern urban space not as an end, but as the beginning of enriching residents’ spiritual lives. Over nearly three decades, including a decade in Vietnam’s urban development, ROX continually innovates to elevate living standards, shaping modern cities and spreading humanistic values nationwide.

As architect Jan Gehl, author of *Cities for People*, once said, “First life, then spaces, then buildings.” Architecture may define spaces, but it’s the people and their connections that give urban areas their soul. Skyscrapers, vast parks, and vibrant lights mean little without the warmth of community. ROX Group not only builds living spaces but also cultivates communities where residents find happiness in their homes, collectively crafting a modern, civilized Vietnamese urban lifestyle.