Hoi An’s beauty is understated. It lies in the moss-covered ancient roofs, the flickering lantern lights in the quiet streets, and the pace of life that allows one to truly connect with their emotions.
Many visitors, especially from Europe, have returned to Hoi An for the 5th, 6th, or even more times. They don’t come to merely “check-in and leave”; they come to “anchor their emotions.” They find in Hoi An a place to live, not just a brief stopover.
Hoi An – A Haven for Souls Seeking Connection
According to Quang Nam Tourism Department, in 2023, an impressive 31% of international visitors returned to Hoi An for the second time or more – a rare occurrence in the tourism industry. And it’s not by chance.
A UNWTO survey found that 64% of European travelers aged 30-55 prioritize authentic cultural experiences and community engagement – both of which Hoi An naturally offers without feeling forced. There is no over-commercialization or tourist traps commonly found in other famous destinations. Instead, visitors are greeted with the genuine warmth and hospitality of the local community.
In 2024, Hoi An welcomed approximately 4.426 million visitors, including 3.57 million international arrivals, an increase of 11.4% compared to the same period.
Hoi An – Slowing Down Without Boring You
This place offers a rare balance: it’s quiet enough for meditation, yoga, and cycling through the countryside, yet vibrant enough to try SUP boarding on the Hoai River, join a cooking class, or immerse yourself in art workshops.
“I spent about 30,000 VND on a soft drink and sat on the rooftop of an ancient house all evening. Everything was modern, the food was delicious, and the taxi fare was only 300,000 VND for the whole tour – extremely reasonable for a solo traveler like me.” – Sujay Das, an Indian tourist, shared his experience.”
On the Nomad List platform, Hoi An scores 73.94/100, boasting a mild climate, low living costs, a friendly community, and clean food. According to Travel Off Path, the cost of living in Hoi An for three months is only about USD 2,520 – much lower than Tokyo or Singapore. This is why an increasing number of young people pursuing a free and sustainable lifestyle have chosen Hoi An to “try living” or settle down for the long term.
Nature’s blessings contribute to Hoi An’s impressive appeal
A Living Heritage – But Lacking Long-Term Living Spaces
Hoi An is a UNESCO World Heritage Site, preserving the marks of East-West cultural exchange in every house and street corner. The city consistently ranks among the top Asian destinations by Condé Nast Traveler and other prestigious magazines. In 2024 alone, Quang Nam province welcomed 8 million visitors, including 5.5 million international arrivals, generating a revenue of VND 9,200 billion from tourism. Hoi An, in particular, received approximately 4.426 million visitors (with an estimated 3.574 million international arrivals, an increase of 11.43% compared to the same period), contributing to a total revenue of over VND 5,231 billion.
However, Hoi An lacks long-term, well-organized living spaces that meet international standards. Most accommodations cater to short-term stays, while the demand for “staying longer” and “truly living” in Hoi An is growing.
The current market gap lies not only in the product but also in the mindset of developing modern, integrated urban areas with international standards – where people not only stop by to reminisce but can also settle down, invest, and build a sustainable future. A truly livable urban area – with comprehensive planning, professional operations, a full range of amenities, and, most importantly, the sensitivity to honor the heritage without overshadowing its essence.
With its expanding urban plan, vast development potential, and strong cultural foundation, Hoi An is not just a destination – it’s a place to live. And the real estate market here is entering a new phase, focusing on long-term quality living instead of short-term vacation stays.
Hoi An doesn’t need to be loud to get attention. Once someone steps into this ancient town, they will understand why it’s so hard to leave…
Danang and Quang Nam: A United Front for Central Coastal Development
Danang and Quang Nam have merged to form the new and expanded Danang metropolis, spanning almost 12,000 square kilometers and boasting two international airports. With its vast expanse of 200km of coastline, this urban powerhouse is now the largest centrally-governed city in Vietnam, ready to make its mark on the world stage.
The New Danang: A Real Estate Market Boom Awaits
“The merger of Da Nang and Quang Nam provinces is expected to unlock vast potential for real estate projects, particularly along the southern coastline. This is according to PGS. TS. Tran Dinh Thien, who highlights the potential for a significant boost to the region’s property market. The merger is anticipated to create a plethora of opportunities for developers, investors, and homebuyers alike, with the coastal areas expected to be a key focus.”
“Jollibee Lights Up Futures with 150 Scholarships”
The “Joy of Opening Futures” project has concluded after a successful three-month journey, impacting the lives of high school students across 150 schools. This initiative brought a plethora of experiential activities right to their doorsteps and awarded 150 deserving students with scholarships.
Coca-Cola Vietnam: 30 Years of Meaningful Contributions and Growth
As one of the first foreign-invested enterprises in Vietnam, Coca-Cola has made its mark over the past 30 years with an extensive range of quality products, creative and inspiring communication strategies, and a strong commitment to the community. The brand has actively contributed to the country’s economic development and has become an integral part of Vietnam’s growth story.
The Ultimate Home Experience: Casamia Balanca
On June 6, 2025, the Casamia Balanca Hoi An project kick-off event brought together a seasoned team of real estate agents from reputable distribution agencies, marking the beginning of a journey to propagate sustainable values and introduce a balanced lifestyle in the heart of the vibrant Danang-Hoi An region.
