Mr. Son’s house has now been offered a purchase price of 12 billion VND, and some foreigners have expressed interest in renting it for 40 million VND per month. However, Mr. Son chose to keep the house: “People offered me 12 billion VND for this house, but I didn’t sell it. I’m still living in it,” he smiled.
Instead of investing in a speculative manner, Mr. Son simply sought a place with a favorable climate to settle down and enjoy a peaceful and fresh life after retirement. And over time, his assets have naturally increased.
Mr. Son made the decision to leave the North and move to Nha Trang five years ago
The “soft migration” trend to coastal cities
This is not an isolated case, as in recent years, Nha Trang has witnessed a “soft migration” wave – a term used to describe groups of residents from large cities, accustomed to urban life, gradually moving to coastal cities with high living standards and favorable climates for long-term residence.
According to the Batdongsan.com.vn market report for Q1/2025, Nha Trang ranked Top 3 among coastal cities most searched by buyers from Hanoi and Ho Chi Minh City. At the same time, the prices of houses, villas, and apartments in well-planned urban areas in Nha Trang have increased by an average of 10-15% annually, partly due to urbanization and the presence of major developers.
Many experts believe that this is a manifestation of a new wave of migration, as more and more middle and upper-class individuals, who have achieved financial and career success, tend to seek out a “breathable” environment, prioritizing health and living space quality instead of continuing to endure the crowded and stressful conditions of large cities.
Nha Trang: An ideal environment for long-term residence
Nha Trang, known not just as a famous tourist destination, is gradually becoming a preferred place of residence for a new segment of residents. The climate, air quality, living environment, and slower pace of life compared to supercities are attractive factors for this group.
According to a report by the Agoda platform (statistics from January-May 2025), Nha Trang ranked 5th among the 9 destinations with the longest average length of stay in Asia. Instead of just a brief vacation, more and more foreigners are choosing to stay for months or even longer, immersing themselves in the local lifestyle and seeking the balance and depth that big cities cannot offer.
Additionally, a leading corporation in the resort real estate and urban development industry has announced a 17,000 billion VND investment project in Nha Trang. This is considered a turning point, ushering in a new wave of high-end utilities for residents and repositioning Nha Trang not only as a “tourist city” but also as a “liveable coastal city” in the long term.
Multi-functional resort urban area: The choice of the new migration wave
Mr. Son’s story is just one piece of a larger puzzle: more and more residents from Hanoi, Hai Phong, Ho Chi Minh City, and other cities are quietly moving to Nha Trang, not just for vacation but to truly live and own a valuable and sustainable asset.
The trend towards multi-functional urban areas is gaining momentum, and KVG Mozzadiso Nha Trang, with its central location, multi-connectivity, and comprehensive utilities, has attracted significant investor interest.
This trend is driving the demand for multi-functional resort urban areas – integrating high-quality living spaces, well-planned and synchronized utilities, ensuring both resort and long-term residential needs.
No longer just scattered land plots or pure resort projects catering to transient tourists, the new multi-functional urban areas are becoming the “destination” of choice for a discerning population:
Those who aspire to live healthily in a positive and energizing environment
At the same time, they hold an asset that has the potential to increase significantly in value over time.
With the real estate market in large cities reaching saturation, these integrated resort urban areas in Nha Trang are emerging as a new “promised land,” where residents choose to live long-term, and investors seek to accumulate sustainable value for the 2025-2030 period.
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