Pioneering Branded Residences: Sunshine Group Elevates Long Biên’s Lifestyle Standard

East Hanoi is undergoing a powerful transformation, evolving from a "promising area" into the new epicenter of luxury real estate. Amidst the race to elevate living standards, Sunshine Group emerges as a pioneer, introducing the Branded Residences concept (5-star branded apartments) to Long Bien, ushering in a new era for high-end real estate in the region.

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Infrastructure Boom Propels Long Biên as Hanoi’s New Growth Hub

Over the past few years, Long Biên has emerged as one of Hanoi’s most dynamic real estate hotspots. This growth isn’t driven by speculative hype but by tangible advancements in infrastructure and urban planning. A series of key projects—such as Phase 2 of Vĩnh Tuy Bridge, Đông Trù Bridge, Cổ Linh Intersection, the extended Road 5, Hanoi-Haiphong Expressway, Ring Road 3.5, Ring Road 4, and the recently unveiled Trần Hưng Đạo Super Bridge—have created a seamless and integrated connectivity network for the entire area. This infrastructure surge has attracted capital, residents, and major property developers, swiftly transforming Long Biên into a coveted destination for investors and high-standard living seekers. This trend isn’t surprising, given Long Biên’s long-standing advantage of being just a 5-minute drive from Hoàn Kiếm District—faster than even Cầu Giấy and Thanh Xuân. Additionally, it takes only 15–20 minutes to reach core urban areas or Noi Bai International Airport, the gateway to global and regional destinations.

Sunshine Group Pioneers Luxury Real Estate in Long Biên’s “Dragon Land”

Amid Long Biên’s rapid urbanization and robust investment momentum, leading developers are flocking to the area. Sunshine Group stands out with its trio of luxury projects: Noble Palace Long Bien, Noble Crystal Long Bien WorldHotels Residences (under accelerated construction), and Sunshine Green Iconic (operational since late 2024).

Noble Crystal Long Bien WorldHotels Residences features two 17-story towers housing over 400 Sky Villas, crafted to the highest luxury real estate standards.

While Noble Palace Long Bien is a collection of artistic mansions blending European architectural excellence with ultra-luxury experiences, Noble Crystal Long Bien WorldHotels Residences redefines exclusivity with bespoke sky residences. Every Sky Villa includes private pools, gardens, dedicated elevators (one per unit per floor), and unobstructed views of Long Biên Golf Course and Harmony Lake.

Both projects belong to Sunshine Group’s branded real estate portfolio. Notably, Noble Crystal Long Bien WorldHotels Residences will operate under WorldHotels’ 5-star international standards—a BWH Hotels Group brand renowned for managing the world’s most prestigious independent hotels and resorts. This marks the first Branded Residences project in Long Biên managed by WorldHotels.

All Sky Villas feature duplex designs with private gardens, pools, and elevators, ensuring ultimate privacy and living standards for residents.

Noble Crystal Long Bien WorldHotels Residences also pioneers ultra-luxury amenities for supercar owners, including AI-powered automated parking, private car elevators, and 5-star valet services. Its integrated 5-star facilities range from ground-level parks and walkways to high-end retail and wellness centers across three podium floors.

Noble Crystal Long Bien WorldHotels Residences showroom launched on October 30.

On October 30, Sunshine Group unveiled the NobleX Sales Gallery—a 5-star sales office and showroom. Construction has reached the first-floor slab after completing B1 and B2 basements, with superstructure work underway. Handover is scheduled for Q4/2026.

With its strategic location, bespoke design, and international management standards, Sunshine Group’s luxury duo is poised to dominate East Hanoi’s real estate scene. The completion of Trần Hưng Đạo Bridge will further amplify growth opportunities for branded properties in the capital.

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